Social Media Training - TAKCAM Social Media & Digital Marketing
social media and digital marketing training calgary alberta canada

Social Media Training Sessions

Beginner to expert



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TAKCAM is a leader in Social Media training and education, delivering actionable instruction to individuals and organizations of all sizes, across all industries from real estate to insurance, hospitality to human resources. It doesn’t matter if you’re a beginner or an expert, we offer hands-on training sessions to meet your business objectives.

While Social Media can be a great addition to your marketing and communications, it can also be overwhelming (nay, frustrating!) Which social media sites should you sign up for? What should you post? When should you post? What do you do if someone leaves a bad review? How do you know if it’s working? 

If you’re not sure where to start, give Kat a buzz!

Benefits of One-On-One Social Media + Digital Marketing Training:

  • Sessions paced for your knowledge
  • Hands-on
  • Step-by-Step Guidance
  • Social + Digital Strategy Recommendations
  • Discover Best Practices, Tools + Resources
  • Sound Counsel From A Practitioner 
  • Master Key Platforms Faster
  • Learn What To Measure and How To Tell If It’s Working
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What to expect from training sessions

Each session is customized with the business or organization goals in mind. If you’re a professional association requiring a tailored training or talk based on your membership; an entrepreneur launching a new product or service; a school board offering teachers & staff training on how to stay safe online or a company who wants employees to learn the basics of social media, we can help. The ultimate goal is to have you walk away from each session confident and equipped with the information and tools you need to succeed online!

Social Selling Training

Learn how to use Social Media to build a personal brand. These sessions are designed to give you guidance on which social media sites are best-suited for your business an objectives. We’ve worked with professionals from insurance to oil and gas and can customize training to meet your needs.

Social Media Site Training

Looking for training on how to use specific social media sites? Social Media sites change frequently (just when you think you’ve gotten the hang of it, they move buttons and features around!) Whether for business or personal use, we can show you how to set up, optimize and navigate social media sites!

Training for Employees

Create social media ambassadors in your own organization.This training is geared toward organizations who want to set their employees up for success online. Learn where to start and how to get your employees engaged online.

Popular Social Media Training Sessions

Social Media Meme

Audience: Entrepreneurs & Businesses
Duration: 180 minutes

Overview: This is an introductory session for individuals and businesses who are just getting their feet wet with social media. It touches on guidelines, best practices and each of the social media sites. It can be customized for each business based around social media policies.

Audience: General
Duration: 180 minutes

Overview: This session is geared towards  educators navigating social media and how to teach students appropriate online communication. It covers respectful use of social media, social media & the law, as well as  how to stay safe online. The basis of the session is ‘what happens online doesn’t stay online.’

Social Media for Business Meme

Audience: Sales Professionals
Duration: 180 minutes

Overview: This is an advanced session geared toward sales professionals interested in growing their current network by engaging with other professionals. In it, I demonstrate how you can turn your target prospects into leads and then customers by using relevant content and engagement.

social media at work meme

Audience: Employers
Duration: 180 minutes

Overview: This session is an intense look at social media and the workplace. It is for business owners and leadership teams who are interested in social media at work, but unsure of where to start. We start by looking at social media guidelines for work, what training for employees would look like & how to roll out an entire social media program to your employees.

content development curation social media meme

Audience: General
Duration: 180 minutes

Overview: There’s a lot of buzz about getting content on your website &  social media, but what works & what doesn’t? This session is geared toward small businesses & entrepreneurs. When resources & time are limited, it covers strategies on developing & curating content that will drive traffic to your website and increase hot leads.

personal branding social media meme

Audience: General
Duration: 180 minutes

Overview: This session is designed to get to the bottom of what is meant by ‘personal branding’. Personal branding means being exactly what people expect of you, all the time. In this session, we’ll discuss how to establish a brand as a person, a business or an organization. You will walk away from the session with real-life ideas on how to better communicate & market your own personal brand.

LinkedIn Social Media Meme

Audience: Business owners
Duration: 180 minutes

Overview: This session is geared towards businesses who want to drive awareness of their brand through the use of social media. This session covers each of the major social media sites, but sessions can be customized in relation to the site(s) most suited for the type of industry and/or business you’re in.

blog social media meme

Audience: General
Duration: 180 minutes

Overview: This session is a general overview of blogging. It is geared toward people & businesses interested in blogging, but unsure of the process. We cover content, scheduling, tools available (both free & paid) and techniques to approach your blog with.

*All sessions are customizable and available in-person or virtually. Contact Kat for more information.

What people are saying about Kat!

  • Stephanie Diec
    I had the pleasure of working with Kat and the Rogers team earlier this year. Within my current role at LinkedIn, I help financial services teams better understand social media and how to leverage our platform to drive results. Out of the hundreds of industry leaders that I've met, Kat is one of the few early adopters that truly understand the value and necessity of leveraging social media. She’s extremely knowledgeable and passionate about social selling, and I highly recommend her as a thought leader and driver of innovation in the insurance industry.
    Stephanie Diec
  • social media alberta
    I was very fortunate to participate in some of Kat's facilitated sessions around social media usage and guidelines. I very quickly saw how it all ties back into the communication strategy and reputation of an organization and the far-reaching impact of it's use, or misuse. I found her sessions eye-opening on multiple levels; as a user, consumer, employee and HR professional. Kat's organized approach to delivery offers impactful relevant learning to individual employees and businesses alike. She has a no nonsense, practical approach that I can really get behind as an HR practitioner. Businesses and individuals alike need a trusted resource like Kat to help them formulate a strategy that aligns with their brand or objectives. I highly recommend (and personally) align with her vision and approach as a professional. The influence and impact of social media and communication is far too important to approach without a carefully considered and well carried out strategy, and as either an individual or an organization, Kat is definitely someone you want on your side to help build and execute yours.
    Leona Young, CHRP
    Long View Systems
  • Craig Cherrett
    Kat is always the first one in and last one out on a project. She has a great ability to see the strategy behind an action. Every time I’ve had the pleasure to work with her, she is always insightful and brings a creative approach to any role. Proactive, strategic, creative and fun to work with.
    Craig Cherrett
    Special Olympics Alberta
  • social media insurance training
    When we hired Kat we knew our online presence was lacking on many levels. What we did know was how much opportunity there was for us out there if we really took control. Kat has introduced us to the power of social media. We are using Kat's tools and training to grow our business, assist our clients and communicate in a real time manner that we never imagined we could. Kat has a passion for what she does and a natural ability to teach us.
    A Lillies
  • I had the pleasure of working with Kat on several L&D initiatives and I learned quickly she takes a keen interest in understanding the projects she is a part of. What I like most about her work is her ability to be so versatile! She's able to see things from different angles and put things into perspective for others. That's an admirable trait in a professional! I would highly recommend Kat!
    I. Savic
    Intact Insurance
  • Marv Martin insurance
    Kat is amazing when it comes to all dealings in Social Media. I pick her brain all the time on how to best deal with LinkedIn and she is brilliant. Kat's skills, training and patience is fantastic.
    M. Martin, CIP
  • Debra Cartier
    Kat has introduced me to a whole new aspect of Social Media. Her insights and experience in making Social Media work for businesses has been invaluable. As change is ongoing and inevitable, we must always look for ways to innovate and adapt, or be left behind. Kat brings a fresh approach to communications and sales.
    Debra Cartier, CAIB
    Prairie Villa Insurance
  • Heather McCann
    In addition to her engaging and gregarious presence, Kat is very driven when it comes to developing and sharing her keen expertise in social media and communications. It is an inspiration to work alongside someone who is so passionate about their work.
    H. McCann
    Marsh Canada
  • arla hillis
    I had the pleasure of attending a Social Media session facilitated by Kat. She was extremely knowledgeable, gave clear direction and made the lesson fun. Kat was also diligent with her follow-up, ensuring my fellow participant's success after following the session. Thanks Kat!
    Arla Hillis
  • Lorri Christensen
    Kat possesses a strong knowledge of communications, specifically electronic bases, and has great skill at being able to pass that knowledge on to those of us learning the technical aspect of LinkedIn, Twitter and Facebook.
    Lorri Christensen
  • high river social media
    Kat is excellent at brand management and social media presence development. She does this by ensuring consistent and timely content is continuously updated, which helps drive an organic stream of traffic to our website and social media page. This has really helped us improve our search engine ranking and the business generated from our website!
    K. Lea
  • Sherif Gemayel
    Kat worked on several social media projects for me at Sharp Insurance. Sharp is a sister company to Rogers Insurance. Her work ethic is outstanding. She pays attention to details and takes her work very seriously and with a lot of pride. Our social media efforts greatly improved and Kat was eager to try to new ideas and strategies to improve our results. I would highly recommend Kat for the work she does.
    S. Gemayel
    Sharp Insurance