Social Media Training For Employees - TAKCAM Social Media & Digital Marketing

Social Media Training For Employees

We can spend thousands of dollars on advertising and marketing, but our most influential assets reside within the walls of our organizations. Our employees may share vetted posts directly from official social media accounts or they may share their opinion about the direction of the company to Facebook – either way, they have a powerful voice that can have a positive or negative impact. We’ve heard success stories of organizations that leverage social media to increase brand awareness and generate new business. But we’ve also heard horror stories of employees caught in viral social media storms that create negative attention and consequences for their employers. The speed at which things happen online can be overwhelming. Social Media can be difficult to navigate {especially if it’s not something you use yourself.}

Employees and employers are under the microscope and many companies are learning that they need to offer social media training to their employees for a couple of reasons: (1) to connect the dots between online activity and offline consequences and (2) to nurture brand ambassadors to set everyone up for success.

Communicate Existing Guidelines

Have you added social media to your existing employee handbook, but employees are still unclear about ‘the rules’? Training sessions help reinforce guidelines but also allow employees to ask questions if anything is unclear.

Communicate Employee Rights

Employees have the right to use social media. They have the right to privacy and digital dignity. Training sessions are designed to clearly communicate employee rights.

Communicate Employer Expectations

While employees have the right to use social media, it is important for them to understand employer expectations. Are they allowed to access sites from work? How will a negative post shared off-the-clock impact their employment?

Set Everyone Up For Success!

64% of Canadians have a social media profile. It is important to learn how to leverage social media and ensure that everyone understands its impact, both positive and negative and how to mitigate risks associated with it.

Most Popular Training Session:

“What Happens Online Doesn’t Stay Online”

We know that around 64% of Canadians have a social network profile and the average person spends a minimum of 135 minutes per day on social networks. While our employees can be our greatest asset, they can also be a liability if they don’t connect the dots between what happens online to offline. One rogue tweet, one Facebook post, one snap can impact a business’s reputation, as well as their bottom line. This session is designed to set everyone up for success with proper guidelines and training. 

Picture of employees in classroom raising hand during training session

In this session, employees learn:

  • Outline of employee and employer rights

  • Review existing guidelines and policies

  • Review appropriate social media conduct

  • Highlight real-life situations ,outcomes + consequences

  • Best Practices For Brand Advocates

PLUS very popular Q+A session where employees can ask questions. 

Email Kat To Get Started!

Social Media & the Law

Safety Online



What to expect from training sessions

Each session is customized with the business or organization goals in mind. We customize training sessions based on the audience. If you’re a school board offering teachers and staff training, we’ll collaborate and incorporate existing guidelines and policies, as well as share relevant examples and real-life case studies. The ultimate goal is to have attendees walk away from each session equipped with the information and tools they need to succeed online!


*Workshop sessions range from 15 attendees to 40. However, if your group is larger please contact Kat to discuss the best set up. 

How does Social Media Training help organizations?

  • Ensures that employees understand guidelines and company policies surrounding Social Media
  • Clarifies laws that can affect employers and employees who actively use Social Media, both on and off-the-clock
  • Demonstrates Social Media best practices
  • Reduces the risk surrounding unfortunate ‘viral’ posts that can affect your organizations reputation and bottom line

Social Media can be an asset or a liability

Each day we hear stories about social media: trolling on twitter, bullying on Facebook, sexting via Snapchat. We’ve heard countless tales of people being fired for social media updates, posts, comments & pictures. Not to mention famous brands and celebrities getting in trouble for their social media faux pas. The one thread that links all of the above together is that social media users come from all backgrounds, education levels and geographic locations, industries, interests and religion. And they all have varying understanding of how social media can impact their workplace, career and their employers.

I’ve worked on a variety of social media training programs from orientations to advanced levels, in topics varying from staying safe online to getting your business up-to-speed.

Below you’ll find information about the Social Media training sessions I currently offer employers.

Please get in touch you’re looking for a more customized approach to social media training!

Image of man face palming
social media at work meme

Audience: Employers
Duration: 120 minutes

Overview: This session is an intense look at social media and the workplace. It is for business owners and leadership teams who are interested in social media at work, but unsure of where to start. We start by looking at social media guidelines for work, what training for employees would look like & how to roll out an entire social media program to your employees.

Social Media Meme

Audience: Entrepreneurs & Businesses
Duration: 120 minutes

Overview: This is an introductory session for individuals and businesses who are just getting their feet wet with social media. It touches on guidelines, best practices and each of the social media sites. It can be customized for each business based around social media policies.

Audience: General
Duration: 120 minutes

Overview: This session is geared towards  educators navigating social media and how to teach students appropriate online communication. It covers respectful use of social media, social media & the law, as well as  how to stay safe online. The basis of the session is ‘what happens online doesn’t stay online.’

Social Media for Business Meme

Audience: Sales Professionals
Duration: 120 minutes

Overview: This is an advanced session geared toward sales professionals interested in growing their current network by engaging with other professionals. In it, I demonstrate how you can turn your target prospects into leads and then customers by using relevant content and engagement.

*All sessions are customizable and available in-person or virtually. Contact Kat for more information.

  • Stephanie Diec
    I had the pleasure of working with Kat and the Rogers team earlier this year. Within my current role at LinkedIn, I help financial services teams better understand social media and how to leverage our platform to drive results. Out of the hundreds of industry leaders that I've met, Kat is one of the few early adopters that truly understand the value and necessity of leveraging social media. She’s extremely knowledgeable and passionate about social selling, and I highly recommend her as a thought leader and driver of innovation in the insurance industry.
    Stephanie Diec
  • social media alberta
    I was very fortunate to participate in some of Kat's facilitated sessions around social media usage and guidelines. I very quickly saw how it all ties back into the communication strategy and reputation of an organization and the far-reaching impact of it's use, or misuse. I found her sessions eye-opening on multiple levels; as a user, consumer, employee and HR professional. Kat's organized approach to delivery offers impactful relevant learning to individual employees and businesses alike. She has a no nonsense, practical approach that I can really get behind as an HR practitioner. Businesses and individuals alike need a trusted resource like Kat to help them formulate a strategy that aligns with their brand or objectives. I highly recommend (and personally) align with her vision and approach as a professional. The influence and impact of social media and communication is far too important to approach without a carefully considered and well carried out strategy, and as either an individual or an organization, Kat is definitely someone you want on your side to help build and execute yours.
    Leona Young, CHRP
    Long View Systems
  • Craig Cherrett
    Kat is always the first one in and last one out on a project. She has a great ability to see the strategy behind an action. Every time I’ve had the pleasure to work with her, she is always insightful and brings a creative approach to any role. Proactive, strategic, creative and fun to work with.
    Craig Cherrett
    Special Olympics Alberta
  • social media insurance training
    When we hired Kat we knew our online presence was lacking on many levels. What we did know was how much opportunity there was for us out there if we really took control. Kat has introduced us to the power of social media. We are using Kat's tools and training to grow our business, assist our clients and communicate in a real time manner that we never imagined we could. Kat has a passion for what she does and a natural ability to teach us.
    A Lillies
  • I had the pleasure of working with Kat on several L&D initiatives and I learned quickly she takes a keen interest in understanding the projects she is a part of. What I like most about her work is her ability to be so versatile! She's able to see things from different angles and put things into perspective for others. That's an admirable trait in a professional! I would highly recommend Kat!
    I. Savic
    Intact Insurance
  • Marv Martin insurance
    Kat is amazing when it comes to all dealings in Social Media. I pick her brain all the time on how to best deal with LinkedIn and she is brilliant. Kat's skills, training and patience is fantastic.
    M. Martin, CIP
  • Debra Cartier
    Kat has introduced me to a whole new aspect of Social Media. Her insights and experience in making Social Media work for businesses has been invaluable. As change is ongoing and inevitable, we must always look for ways to innovate and adapt, or be left behind. Kat brings a fresh approach to communications and sales.
    Debra Cartier, CAIB
    Prairie Villa Insurance
  • Heather McCann
    In addition to her engaging and gregarious presence, Kat is very driven when it comes to developing and sharing her keen expertise in social media and communications. It is an inspiration to work alongside someone who is so passionate about their work.
    H. McCann
    Marsh Canada
  • arla hillis
    I had the pleasure of attending a Social Media session facilitated by Kat. She was extremely knowledgeable, gave clear direction and made the lesson fun. Kat was also diligent with her follow-up, ensuring my fellow participant's success after following the session. Thanks Kat!
    Arla Hillis
  • Lorri Christensen
    Kat possesses a strong knowledge of communications, specifically electronic bases, and has great skill at being able to pass that knowledge on to those of us learning the technical aspect of LinkedIn, Twitter and Facebook.
    Lorri Christensen
  • high river social media
    Kat is excellent at brand management and social media presence development. She does this by ensuring consistent and timely content is continuously updated, which helps drive an organic stream of traffic to our website and social media page. This has really helped us improve our search engine ranking and the business generated from our website!
    K. Lea
  • Sherif Gemayel
    Kat worked on several social media projects for me at Sharp Insurance. Sharp is a sister company to Rogers Insurance. Her work ethic is outstanding. She pays attention to details and takes her work very seriously and with a lot of pride. Our social media efforts greatly improved and Kat was eager to try to new ideas and strategies to improve our results. I would highly recommend Kat for the work she does.
    S. Gemayel
    Sharp Insurance