Alberta Social Media Management & Help For Businesses
calgary alberta social media management help for businesses

Need help launching Social Media for your business?

Launching social media for your business doesn’t have to be a headache.

If you landed here because you’re looking for social media and digital marketing resources to DIY, scroll right to the bottom of the page, I’ve shared some of my most in-depth blogs to get you going.[If you have any questions, either send me a message here or visit me over on Facebook, Instagram, LinkedIn, Twitter – whichever is easiest for you!]

If you’ve landed here because you are so overwhelmed by the thought of having to launch social media on your own, thanks for stopping in!  

As a business owner myself, I understand how overwhelming it is to keep things running. On top of being swamped with day-to-day tasks, the idea of tackling ongoing marketing can be too much! But what if you could rely on someone to help you get going and launch efficiently and effectively online? 

Someone who could help you identify where your audience is, which channels to use and the content to share? (Saving you time and probably a headache or two!) There are many benefits of social media to your business: (1) helps you build stronger relationships with clients and prospects, (2) helps you more easily share your ideas, (3) helps you reach new people and (4) cost-effective and efficient way to market your business.

What’s included in Social Media Launch?

You may be super savvy or completely green when it comes to social media. However you slice it, there are a lot of buzzwords, hot trends and must-dos that every ‘expert’ seems to be pushing. But is it worth your time, energy and money? Through TAKCAM Social Media Launch™, we help you come up with a social media plan (we call it a blueprint) and launch successfully online!  

  • SWOT
  • Competitor Analysis
  • Social + Digital Audit 
  • Optimization Recommendations 
  • Social Media Community Management 
  • Audience Insights
  • Social Channel Set Up + Optimization
  • Social Media Blueprint (Plan)
  • Tool + Sub Set Up 
  • Content Recommendations
  • Content Scheduling 
  • Social Media Ad Management
  • Monthly reporting 
  • Extra time to focus on your business 

“Kat pulls her knowledge about social media & digital marketing from professional experience, especially in tailoring an individual approach to specific industries and audiences. I appreciated her insights, and how she drills down into the essential actions that lead to results; as opposed to the ‘fluffy’ suggestions that don’t actually do anything. I’d recommend her to anyone starting out with digital marketing who needs a guiding hand, as well as for more experienced social media users who needs to brush up on best practices – as well as anyone who would benefit from actionable strategies on how to take your digital presence to the next level.”

Why Work With Kat? 

  • Kat is known for providing sound counsel and guidance that gets clients results
  • She is familiar with regulations and compliance; you may have seen her on stage at the Independent Financial Brokers of Canada Calgary Conference or Advocis Banff School.   
  • Having worked on several marketing programs, Kat is no stranger to what works and what doesn’t.
  • According to world-renowned marketing strategist and #1 Bestselling author David Meerman Scott, Kat is a ‘pioneer’ of the ‘new rules of marketing & PR’
  • With experience in government, not-for-profit & corporate, she’s worked with some of the worlds largest brands and has counseled dozens of senior leaders.
  • She’s designed and developed marketing programs that help organizations increase visibility and bottom lines.
  • While many marketers hang on to old practices, Kat doesn’t shy away from current marketing trends (although she does a lot of testing before bringing ideas to clients!)
  • She’s currently an instructor of ‘Social Media Analytics’, ‘Search Engine Marketing’ and ‘Social Media Advertising’ at Mount Royal University and ‘Social Media Concepts’ in the Web Developer Program at the Southern Alberta Institute of Technology (SAIT)
  • She is a Cape Bretoner.
Image of Kat Macaulay on stage at Advocis Banff School talking about Social Media, Marketing and financial services

Kat on stage at Advocis Banff School {probably talking about branding + Cape Breton Island!}

  • Stephanie Diec
    I had the pleasure of working with Kat and the Rogers team earlier this year. Within my current role at LinkedIn, I help financial services teams better understand social media and how to leverage our platform to drive results. Out of the hundreds of industry leaders that I've met, Kat is one of the few early adopters that truly understand the value and necessity of leveraging social media. She’s extremely knowledgeable and passionate about social selling, and I highly recommend her as a thought leader and driver of innovation in the insurance industry.
    Stephanie Diec
    LinkedIn
  • social media alberta
    I was very fortunate to participate in some of Kat's facilitated sessions around social media usage and guidelines. I very quickly saw how it all ties back into the communication strategy and reputation of an organization and the far-reaching impact of it's use, or misuse. I found her sessions eye-opening on multiple levels; as a user, consumer, employee and HR professional. Kat's organized approach to delivery offers impactful relevant learning to individual employees and businesses alike. She has a no nonsense, practical approach that I can really get behind as an HR practitioner. Businesses and individuals alike need a trusted resource like Kat to help them formulate a strategy that aligns with their brand or objectives. I highly recommend (and personally) align with her vision and approach as a professional. The influence and impact of social media and communication is far too important to approach without a carefully considered and well carried out strategy, and as either an individual or an organization, Kat is definitely someone you want on your side to help build and execute yours.
    Leona Young, CHRP
    Long View Systems
  • Craig Cherrett
    Kat is always the first one in and last one out on a project. She has a great ability to see the strategy behind an action. Every time I’ve had the pleasure to work with her, she is always insightful and brings a creative approach to any role. Proactive, strategic, creative and fun to work with.
    Craig Cherrett
    Special Olympics Alberta
  • social media insurance training
    When we hired Kat we knew our online presence was lacking on many levels. What we did know was how much opportunity there was for us out there if we really took control. Kat has introduced us to the power of social media. We are using Kat's tools and training to grow our business, assist our clients and communicate in a real time manner that we never imagined we could. Kat has a passion for what she does and a natural ability to teach us.
    A Lillies
    RIL
  • I had the pleasure of working with Kat on several L&D initiatives and I learned quickly she takes a keen interest in understanding the projects she is a part of. What I like most about her work is her ability to be so versatile! She's able to see things from different angles and put things into perspective for others. That's an admirable trait in a professional! I would highly recommend Kat!
    I. Savic
    Intact Insurance
  • Marv Martin insurance
    Kat is amazing when it comes to all dealings in Social Media. I pick her brain all the time on how to best deal with LinkedIn and she is brilliant. Kat's skills, training and patience is fantastic.
    M. Martin, CIP
    RIL
  • Debra Cartier
    Kat has introduced me to a whole new aspect of Social Media. Her insights and experience in making Social Media work for businesses has been invaluable. As change is ongoing and inevitable, we must always look for ways to innovate and adapt, or be left behind. Kat brings a fresh approach to communications and sales.
    Debra Cartier, CAIB
    Prairie Villa Insurance
  • Heather McCann
    In addition to her engaging and gregarious presence, Kat is very driven when it comes to developing and sharing her keen expertise in social media and communications. It is an inspiration to work alongside someone who is so passionate about their work.
    H. McCann
    Marsh Canada
  • arla hillis
    I had the pleasure of attending a Social Media session facilitated by Kat. She was extremely knowledgeable, gave clear direction and made the lesson fun. Kat was also diligent with her follow-up, ensuring my fellow participant's success after following the session. Thanks Kat!
    Arla Hillis
    Canwrx
  • Lorri Christensen
    Kat possesses a strong knowledge of communications, specifically electronic bases, and has great skill at being able to pass that knowledge on to those of us learning the technical aspect of LinkedIn, Twitter and Facebook.
    Lorri Christensen
  • high river social media
    Kat is excellent at brand management and social media presence development. She does this by ensuring consistent and timely content is continuously updated, which helps drive an organic stream of traffic to our website and social media page. This has really helped us improve our search engine ranking and the business generated from our website!
    K. Lea
    RIL
  • Sherif Gemayel
    Kat worked on several social media projects for me at Sharp Insurance. Sharp is a sister company to Rogers Insurance. Her work ethic is outstanding. She pays attention to details and takes her work very seriously and with a lot of pride. Our social media efforts greatly improved and Kat was eager to try to new ideas and strategies to improve our results. I would highly recommend Kat for the work she does.
    S. Gemayel
    Sharp Insurance