Social Media & Digital Marketing for Real Estate Agents
We know that there’s a lot of different advice out there and it can be difficult to navigate. So if you want to leverage social media & digital marketing for you real estate business, but aren’t sure where to start – you’ve come to the right place! If there’s something social/digital you’re specifically looking for, use the search bar or head on over to the blog (there’s loads of information there!)
Know your business goals.
Think about how social media & digital marketing will impact your business outcomes.
Why do you want to use it? What are your goals? How can social/digital support them?
Get a plan together.
Do an audit of your resources.
Who will be managing your programs? Agency? In-House? Yourself?
Do an audit of your current social media presence.
Get a feel for where things are at. Are the sites consistent? How are you using them currently?
Track your program.
Check out your top three (3) competitors to get a baseline
Are they page 1 on Google? How active are they on social?
Look at industry standards.
Where do you currently compare to others in the industry?
Analyse & keep testing.
Familiarize yourself with industry regulations.
Certain industries carefully outline what kind of advertising is off-limits via social media. Are you up-to-speed?
“Kat is always the first one in and last one out on a project. She has a great ability to see the strategy behind an action. Every time I’ve had the pleasure to work with her, she is always insightful and brings a creative approach to any role. Proactive, strategic, creative and fun to work with.” – Craig Cherrett
Reach clients faster & easier!
Social Media allows you to reach your clients faster & easier. Why? Because most of them already use sites. The most challenging piece of the puzzle will be learning what sites they like to communicate on. How will you add value?
Watch your business grow!
When you carefully design a marketing plan with goals & targets in mind, you can watch things happen in real-time. With analytics, you can make adjustments that will positively impact your campaign – getting you the most ‘bang for your buck!”
Be flexible & responsive!
You can spend less on an entire month of digital marketing than you can on one print ad. The best part is that you’re in control of where things go. Don’t like the direction? You can pivot at any time!