Social Media & Digital Marketing for Human Resources
How To Create A Healthy ‘Social’ Company Culture
Social Media has thrown a curveball at companies small and large. At any time, without warning, you can be the centre of a viral social media storm. Employees, vendors, customers and clients can have a massive impact on reputations and bottom lines with just a simple post to Facebook, Twitter, LinkedIn or Snapchat. At TAKCAM, we help organizations navigate and leverage social media through training, coaching and management. Through training and speaking events, we teach employers and employees how to successfully weave social media into the culture of their company’s. We cover topics like how to develop appropriate guidelines and training that will protect your organization but also motivate key stakeholders (employees, clients & leadership) to get onboard!
We already know that employees aren’t mind-readers (unless you’re working with psychic-mediums, of course.) So it’s important to clearly outline company expectations via social media guidelines.
We also know that employees don’t always read guidelines and policies, therefore offering social media training to reiterate company expectations and processes helps!
Setting your employees up for success online also helps you as well. Protect your reputation and interests by taking the necessary time to cover off social media risks and opportunities.
“I was very fortunate to participate in some of Kat’s facilitated sessions around social media usage and guidelines. I very quickly saw how it all ties back into the communication strategy and reputation of an organization and the far-reaching impact of it’s use, or misuse. I found her sessions eye-opening on multiple levels; as a user, consumer, employee and HR professional. Kat’s organized approach to delivery offers impactful relevant learning to individual employees and businesses alike. She has a no nonsense, practical approach that I can really get behind as an HR practitioner. Businesses and individuals alike need a trusted resource like Kat to help them formulate a strategy that aligns with their brand or objectives. I highly recommend (and personally) align with her vision and approach as a professional. The influence and impact of social media and communication is far too important to approach without a carefully considered and well carried out strategy, and as either an individual or an organization, Kat is definitely someone you want on your side to help build and execute yours.”
– Leona Furrow | LongView Systems