Social Media & Digital Marketing for Human Resources

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Creating a healthy 'social' company culture

Social Media has thrown a curveball at companies small and large. At any time, without warning, you can be the centre of a viral social media storm. Employees, vendors, customers and clients can have a massive impact on reputations and bottom lines with just a simple post to Facebook, Twitter, LinkedIn or Snapchat.

Here’s a quick resource:

How to control your business or brand reputation online

Create Guidelines

We already know that employees aren’t mind-readers (unless you’re working with psychic-mediums, of course.) So it’s important to clearly outline company expectations via social media guidelines.

Offer Training

We also know that employees don’t always read guidelines and policies, therefore offering social media training to reiterate company expectations and processes helps!

C.Y.A

Setting your employees up for success online also helps you as well. Protect your reputation and interests by taking the necessary time to cover off social media risks and opportunities.

 

“I was very fortunate to participate in some of Kat’s facilitated sessions around social media usage and guidelines. I very quickly saw how it all ties back into the communication strategy and reputation of an organization and the far-reaching impact of it’s use, or misuse. I found her sessions eye-opening on multiple levels; as a user, consumer, employee and HR professional. Kat’s organized approach to delivery offers impactful relevant learning to individual employees and businesses alike. She has a no nonsense, practical approach that I can really get behind as an HR practitioner.

Businesses and individuals alike need a trusted resource like Kat to help them formulate a strategy that aligns with their brand or objectives. I highly recommend (and personally) align with her vision and approach as a professional. The influence and impact of social media and communication is far too important to approach without a carefully considered and well carried out strategy, and as either an individual or an organization, Kat is definitely someone you want on your side to help build and execute yours.”

– Leona Furrow | LongView Systems

Arla Hillis

Arla Hillis

I had the pleasure of attending a Social Media session facilitated by Kat. She was extremely knowledgeable, gave clear direction and made the lesson fun. Kat was also diligent with her follow-up, ensuring my fellow participant’s success after following the session.
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