Need help with Social Media and Digital Marketing Analysis + Optimization?
The hardest part of social media and digital marketing is knowing what works.
If you landed here because you’re looking for social media and digital marketing analytics and optimization resources to DIY, scroll right to the bottom of the page, I’ve shared some of my most in-depth blogs to get you going.[If you have any questions, either send me a message here or visit me over on Facebook, Instagram, LinkedIn, Twitter – whichever is easiest for you!]
If you’ve landed here because you have no idea if what you’re doing is working, glad you stopped by!
No one can pay the bills with likes, tweets, retweets or shares. As a business, it’s important to know that the time, effort and resources you’re allocating to social media and digital marketing are having an impact on your business goals. I help businesses figure this out through an analysis of what’s happening on your website and social channels. We do this via services such as Google Analytics + Adobe Analytics etc., as well as the native analytics from your social channels. Each month we give you a full report of recommendations to help get you on track toward your goals!
What’s included in Social Media + Digital Marketing Analysis + Optimization?
- Review Of Your Marketing Plan
- Website Audit and Analysis
- Social Media Audit and Analysis
- Search Engine Marketing Analysis
- Custom Goal Set Up (Google Analytics*)
- Custom Report Set Up
- Monthly Report Meeting
- Monthly Reporting
- Monthly Optimization Recommendations
“Kat pulls her knowledge about social media & digital marketing from professional experience, especially in tailoring an individual approach to specific industries and audiences. I appreciated her insights, and how she drills down into the essential actions that lead to results; as opposed to the ‘fluffy’ suggestions that don’t actually do anything. I’d recommend her to anyone starting out with digital marketing who needs a guiding hand, as well as for more experienced social media users who needs to brush up on best practices – as well as anyone who would benefit from actionable strategies on how to take your digital presence to the next level.”
Why Work With Kat?
- Kat is known for providing sound counsel and guidance that gets clients results
- She is familiar with regulations and compliance; you may have seen her on stage at the Independent Financial Brokers of Canada Calgary Conference or Advocis Banff School.
- Having worked on several marketing programs, Kat is no stranger to what works and what doesn’t.
- According to world-renowned marketing strategist and #1 Bestselling author David Meerman Scott, Kat is a ‘pioneer’ of the ‘new rules of marketing & PR’
- With experience in government, not-for-profit & corporate, she’s worked with some of the worlds largest brands and has counseled dozens of senior leaders.
- She’s designed and developed marketing programs that help organizations increase visibility and bottom lines.
- While many marketers hang on to old practices, Kat doesn’t shy away from current marketing trends (although she does a lot of testing before bringing ideas to clients!)
- She’s currently an instructor of ‘Social Media Analytics’, ‘Search Engine Marketing’ and ‘Social Media Advertising’ at Mount Royal University and ‘Social Media Concepts’ in the Web Developer Program at the Southern Alberta Institute of Technology (SAIT)
- She is a Cape Bretoner.
I had the pleasure of working with Kat and the Rogers team earlier this year. Within my current role at LinkedIn, I help financial services teams better understand social media and how to leverage our platform to drive results. Out of the hundreds of industry leaders that I've met, Kat is one of the few early adopters that truly understand the value and necessity of leveraging social media. She’s extremely knowledgeable and passionate about social selling, and I highly recommend her as a thought leader and driver of innovation in the insurance industry.
I was very fortunate to participate in some of Kat's facilitated sessions around social media usage and guidelines. I very quickly saw how it all ties back into the communication strategy and reputation of an organization and the far-reaching impact of it's use, or misuse. I found her sessions eye-opening on multiple levels; as a user, consumer, employee and HR professional. Kat's organized approach to delivery offers impactful relevant learning to individual employees and businesses alike. She has a no nonsense, practical approach that I can really get behind as an HR practitioner. Businesses and individuals alike need a trusted resource like Kat to help them formulate a strategy that aligns with their brand or objectives. I highly recommend (and personally) align with her vision and approach as a professional. The influence and impact of social media and communication is far too important to approach without a carefully considered and well carried out strategy, and as either an individual or an organization, Kat is definitely someone you want on your side to help build and execute yours.
Kat is always the first one in and last one out on a project. She has a great ability to see the strategy behind an action. Every time I’ve had the pleasure to work with her, she is always insightful and brings a creative approach to any role. Proactive, strategic, creative and fun to work with.
When we hired Kat we knew our online presence was lacking on many levels. What we did know was how much opportunity there was for us out there if we really took control. Kat has introduced us to the power of social media. We are using Kat's tools and training to grow our business, assist our clients and communicate in a real time manner that we never imagined we could. Kat has a passion for what she does and a natural ability to teach us.
I had the pleasure of working with Kat on several L&D initiatives and I learned quickly she takes a keen interest in understanding the projects she is a part of. What I like most about her work is her ability to be so versatile! She's able to see things from different angles and put things into perspective for others. That's an admirable trait in a professional! I would highly recommend Kat!
Kat is amazing when it comes to all dealings in Social Media. I pick her brain all the time on how to best deal with LinkedIn and she is brilliant. Kat's skills, training and patience is fantastic.
Kat has introduced me to a whole new aspect of Social Media. Her insights and experience in making Social Media work for businesses has been invaluable. As change is ongoing and inevitable, we must always look for ways to innovate and adapt, or be left behind. Kat brings a fresh approach to communications and sales.
In addition to her engaging and gregarious presence, Kat is very driven when it comes to developing and sharing her keen expertise in social media and communications. It is an inspiration to work alongside someone who is so passionate about their work.
I had the pleasure of attending a Social Media session facilitated by Kat. She was extremely knowledgeable, gave clear direction and made the lesson fun. Kat was also diligent with her follow-up, ensuring my fellow participant's success after following the session. Thanks Kat!
Kat possesses a strong knowledge of communications, specifically electronic bases, and has great skill at being able to pass that knowledge on to those of us learning the technical aspect of LinkedIn, Twitter and Facebook.
Kat is excellent at brand management and social media presence development. She does this by ensuring consistent and timely content is continuously updated, which helps drive an organic stream of traffic to our website and social media page. This has really helped us improve our search engine ranking and the business generated from our website!
Kat worked on several social media projects for me at Sharp Insurance. Sharp is a sister company to Rogers Insurance. Her work ethic is outstanding. She pays attention to details and takes her work very seriously and with a lot of pride. Our social media efforts greatly improved and Kat was eager to try to new ideas and strategies to improve our results. I would highly recommend Kat for the work she does.