Alberta Social Media Management & Help For Businesses

You may be the best financial advisor, but does your key audience know?

You may be the best at what you do, but if no one knows, it doesn’t matter. Developing and nurturing your personal brand and effective marketing can help you set you apart from your colleagues, peers, and competitors, as well as help you stay top-of-mind among your key audience. It can also earn you recognition, promotions, and business. Leverage the intersection of who you are, what you want to be known for and how you bring value to others through personal branding. With our Fresh Look Marketing Analysis, Kat will help you discover and define your personal brand, and how you can more effectively market yourself so you can start earning results that matter.

Are you ready to get started on your personal brand + marketing journey?



How effective is your marketing?

You may be super savvy or completely green when it comes to marketing. However you slice it, there are a lot of buzzwords, hot trends and must-dos that every marketer seems to be pushing online and offline (social media + digital marketing.) But do they work? Through our Fresh Look Marketing Analysis™, we help you find the gaps in your marketing program and recommendations to fix them so you can get on with a successful marketing strategy!  

What is included in Fresh Look Marketing Analysis™?

  • Competitor Analysis (How does your brand stack up against the competition?) 
  • Social + Digital Audit (What are you doing now?)
  • Social + Digital Optimization Recommendations (*Are you staying focused and on-brand?) 
  • Social Media Community Management Recommendations (*Where should you be?)
  • Keyword Research + Content Recommendations (*What should you create and share?)
  •  Brand Development (*Define your story, develop your assets and build your castle.) 
  • Integrated Strategy (*We connect the dots between online + offline marketing.)
  • Vendor Management (*We help you project manager things like your website development, logo and other brand assets!)
  • Monthly reporting (*Information & data that you care about in terms of whether we’re hitting goals.)
  • Extra time to focus on your business {*You get to sit back & relax while marketing management is handled for you!}

“Kat pulls her knowledge about social media & digital marketing from professional experience, especially in tailoring an individual approach to specific industries and audiences. I appreciated her insights, and how she drills down into the essential actions that lead to results; as opposed to the ‘fluffy’ suggestions that don’t actually do anything. I’d recommend her to anyone starting out with digital marketing who needs a guiding hand, as well as for more experienced social media users who needs to brush up on best practices – as well as anyone who would benefit from actionable strategies on how to take your digital presence to the next level.”

Why Work With Kat? 

  • Kat is known for providing sound counsel and guidance that get clients results
  • She is familiar with regulations and compliance; you may have seen her on stage at the Independent Financial Brokers of Canada Calgary Conference or Advocis Banff School.   
  • Having worked on several marketing programs, Kat is no stranger to what works and what doesn’t.
  • According to world-renowned marketing strategist and #1 Bestselling author David Meerman Scott, Kat is a ‘pioneer’ of the ‘new rules of marketing & PR’
  • With experience in government, not-for-profit & corporate, she’s worked with some of the worlds largest brands and has counseled dozens of senior leaders.
  • She’s designed and developed marketing programs that help organizations increase visibility and bottom lines.
  • While many marketers hang on to old practices, Kat doesn’t shy away from current marketing trends (although she does a lot of testing before bringing ideas to clients!)
  • She’s currently an instructor of ‘Social Media Analytics’, ‘Search Engine Marketing’ and ‘Social Media Advertising’ at Mount Royal University and ‘Social Media Concepts’ in the Web Developer Program at the Southern Alberta Institute of Technology (SAIT)
  • She is a Cape Bretoner.
Image of Kat Macaulay on stage at Advocis Banff School talking about Social Media, Marketing and financial services

Kat on stage at Advocis Banff School {probably talking about branding + Cape Breton Island!}

  • Stephanie Diec
    I had the pleasure of working with Kat and the Rogers team earlier this year. Within my current role at LinkedIn, I help financial services teams better understand social media and how to leverage our platform to drive results. Out of the hundreds of industry leaders that I've met, Kat is one of the few early adopters that truly understand the value and necessity of leveraging social media. She’s extremely knowledgeable and passionate about social selling, and I highly recommend her as a thought leader and driver of innovation in the insurance industry.
    Stephanie Diec
  • social media alberta
    I was very fortunate to participate in some of Kat's facilitated sessions around social media usage and guidelines. I very quickly saw how it all ties back into the communication strategy and reputation of an organization and the far-reaching impact of it's use, or misuse. I found her sessions eye-opening on multiple levels; as a user, consumer, employee and HR professional. Kat's organized approach to delivery offers impactful relevant learning to individual employees and businesses alike. She has a no nonsense, practical approach that I can really get behind as an HR practitioner. Businesses and individuals alike need a trusted resource like Kat to help them formulate a strategy that aligns with their brand or objectives. I highly recommend (and personally) align with her vision and approach as a professional. The influence and impact of social media and communication is far too important to approach without a carefully considered and well carried out strategy, and as either an individual or an organization, Kat is definitely someone you want on your side to help build and execute yours.
    Leona Young, CHRP
    Long View Systems
  • Craig Cherrett
    Kat is always the first one in and last one out on a project. She has a great ability to see the strategy behind an action. Every time I’ve had the pleasure to work with her, she is always insightful and brings a creative approach to any role. Proactive, strategic, creative and fun to work with.
    Craig Cherrett
    Special Olympics Alberta
  • social media insurance training
    When we hired Kat we knew our online presence was lacking on many levels. What we did know was how much opportunity there was for us out there if we really took control. Kat has introduced us to the power of social media. We are using Kat's tools and training to grow our business, assist our clients and communicate in a real time manner that we never imagined we could. Kat has a passion for what she does and a natural ability to teach us.
    A Lillies
  • I had the pleasure of working with Kat on several L&D initiatives and I learned quickly she takes a keen interest in understanding the projects she is a part of. What I like most about her work is her ability to be so versatile! She's able to see things from different angles and put things into perspective for others. That's an admirable trait in a professional! I would highly recommend Kat!
    I. Savic
    Intact Insurance
  • Marv Martin insurance
    Kat is amazing when it comes to all dealings in Social Media. I pick her brain all the time on how to best deal with LinkedIn and she is brilliant. Kat's skills, training and patience is fantastic.
    M. Martin, CIP
  • Debra Cartier
    Kat has introduced me to a whole new aspect of Social Media. Her insights and experience in making Social Media work for businesses has been invaluable. As change is ongoing and inevitable, we must always look for ways to innovate and adapt, or be left behind. Kat brings a fresh approach to communications and sales.
    Debra Cartier, CAIB
    Prairie Villa Insurance
  • Heather McCann
    In addition to her engaging and gregarious presence, Kat is very driven when it comes to developing and sharing her keen expertise in social media and communications. It is an inspiration to work alongside someone who is so passionate about their work.
    H. McCann
    Marsh Canada
  • arla hillis
    I had the pleasure of attending a Social Media session facilitated by Kat. She was extremely knowledgeable, gave clear direction and made the lesson fun. Kat was also diligent with her follow-up, ensuring my fellow participant's success after following the session. Thanks Kat!
    Arla Hillis
  • Lorri Christensen
    Kat possesses a strong knowledge of communications, specifically electronic bases, and has great skill at being able to pass that knowledge on to those of us learning the technical aspect of LinkedIn, Twitter and Facebook.
    Lorri Christensen
  • high river social media
    Kat is excellent at brand management and social media presence development. She does this by ensuring consistent and timely content is continuously updated, which helps drive an organic stream of traffic to our website and social media page. This has really helped us improve our search engine ranking and the business generated from our website!
    K. Lea
  • Sherif Gemayel
    Kat worked on several social media projects for me at Sharp Insurance. Sharp is a sister company to Rogers Insurance. Her work ethic is outstanding. She pays attention to details and takes her work very seriously and with a lot of pride. Our social media efforts greatly improved and Kat was eager to try to new ideas and strategies to improve our results. I would highly recommend Kat for the work she does.
    S. Gemayel
    Sharp Insurance