How do we know if our social media/digital marketing program is actually working?
Often we get hung up on how many likes or followers our business page has. But typically, these numbers don’t mean much. Social Media & Digital marketing is both interactive & measurable (though social media requires a little more creativity and elbow grease to measure!) Once we choose a goal (e.g.: increase brand awareness) we can use native analytics (e.g.: insights in Facebook and Google Analytics) to monitor how our program is stacking up against that goal. When you promote your business online through targeting, you can reach the right people, at the right time, with the right information to convert more warm leads into business.
Key Ingredients For Successful Social Media & Digital Marketing Programs
We can get data from virtually anywhere: websites, social channels, point-of-sale systems and by looking at the data and segmenting appropriately, we can learn important insights about our audience. These insights can help us better reach the right customers and clients with the right message, rather than guessing.
According to research, most people will abandon shopping carts 65% of the time. Remarketing allows you the opportunity to reconnect with your website visitors on other social media sites, mobile apps and search engines. By putting relevant ads in front of them, your business shows up at times when they’re most likely to make a purchase. And it gives your business increased visibility.
This is where rubber meets the road. Once you’ve created your campaign, have all of your graphics and copy created and finally launch online, you’ll need to know what’s working and what’s not. Reach your business goals and targets by analyzing the right information.