How do we know if our social media/digital marketing program is actually working?
Often we get hung up on how many likes or followers our business page has. But typically, these numbers don’t mean much. Social Media & Digital marketing is both interactive & measurable (though social media requires a little more creativity and elbow grease to measure!) Once we choose a goal (e.g.: increase brand awareness) we can use native analytics (e.g.: insights in Facebook and Google Analytics) to monitor how our program is stacking up against that goal. When you promote your business online through targeting, you can reach the right people, at the right time, with the right information to convert more warm leads into business.
Key Ingredients For Successful Social Media & Digital Marketing Programs
By using segmentation, you can better target the right customers & clients. How? Segmentation provides actionable insights. When you look at how people come to your website & what they do while they’re there you can develop better ways to communicate to them. It gives you the necessary intel to revise strategies to attract the right prospects who have a higher likelihood of turning into new business.
Remarketing allows you to show ads to people who have just visited your website. According to research, most people will abandon shopping carts 65% of the time. This leaves an opportunity to reconnect with them on other social media sites, mobile apps and search engines. By putting ads in front of them, your business shows up at times when they’re most likely to make a purchase. And it gives your business increased visibility.
This is where rubber meets the road. Setting up a digital marketing program and forgetting it, isn’t enough. In order to get the most out of your program, you need to also implement a data strategy. What will you do with all of the information you’re capturing? By creating custom reports using analytics, we can learn insights & make better marketing decisions so you can reach your business goals and targets.