Social Media and Digital Marketing Consulting
Now that your business is online, not sure what to do next?
With broad experience in public relations, advertising, media and marketing both online and offline, we understand how overwhelming it can be. We can advise you on where best to spend your time and resources.
Perhaps you’ve set up social media channels, but aren’t sure what to do next. Working with a consultant can eliminate the doubts and frustration you may have, while helping you plan and take action.
It doesn’t matter if you’re just starting out or if you’ve been active for a while online – we can help!
Benefits Of Working With A Social Media + Digital Marketing Consultant:
Audit of your current social media and digital marketing program
Guidance based on business goals and objectives
Sound Counsel + Recommendations From A Practitioner
Access To Key Tools, Resources
Stay On Top Of Key Tactics + Trends
Instruction On Key Elements of Solid Communications, Advertising + Marketing Principles
A Practical Approach To Marketing
With increased accessed to data, we can make better decisions about our marketing campaigns (and stop wasting time and money on things that do not work.) It starts with a strategic approach to your marketing. That means thinking about what’s happening offline and online. What are your goals and objectives? What does success look like? What is your baseline? It’s important to know where you’re at and where you want to go, before the rubber hits the road!
We can get data from virtually anywhere: websites, social channels, point-of-sale systems and by looking at the data and segmenting appropriately, we can learn important insights about our audience. These insights can help us better reach the right customers and clients with the right message, rather than guessing.
According to research, most people will abandon shopping carts 65% of the time. Remarketing allows you the opportunity to reconnect with your website visitors on other social media sites, mobile apps and search engines. By putting relevant ads in front of them, your business shows up at times when they’re most likely to make a purchase. And it gives your business increased visibility.
This is where rubber meets the road. Once you’ve created your campaign, have all of your graphics and copy created and finally launch online, you’ll need to know what’s working and what’s not. Reach your business goals and targets by analyzing the right information.
With 1.23 billion active monthly users, Facebook isn’t going away anytime soon. Are your people there? If you’re already using Facebook for your business, you’re not alone. There are more than 50 million Facebook business pages. How does yours stand out? Need help with ads? Content? We can help!
75% of Instagram users take action, such as visiting a website (after looking at an Instagram advertising post.) With over 500 million active monthly users; nearly 50% of brands using it (that number expected to climb to over 70% before the end of 2017) it could be the right spot to grow your business!
Snapchat has video views surpassing Facebook! The roll out of geofilters & ads has changed the game for businesses. According to SC, ads garner twice the visual attention of Facebook, 1.5 times more than Instagram & 1.3 times more effective than YouTube.
LinkedIn is the worlds largest professional social site. Use it to build your personal brand or enhance your business brand. Interact with your employees, clients, customers, potential customers & stay on top of industry trends. Become top-of-mind and known for whatever it is that you do!