Sometimes this can be easier said than done. This blog outlines the basics of tracking and analyzing social media and digital marketing. To get access to the example, please contact us.
Step One: Make a list of rented, earned, owned and paid tactics.
Step Two: Review your business objectives.
Step Three: Review your goals.
Step Four: Collect the data. (Via Native Analytics like Facebook, Twitter, LinkedIn, as well as Google Analytics.)
Step Five: Build out your spreadsheet. Keep it simple. Track what you’ve done month over month, and what the results were. (Include all relevant costs.) Remember that your time to create content technically costs something. Include that! This report is designed to give you an idea of how well you’re doing online. The more accurate the information, the better the report.
Step Six: Analyze. You should have a clearer picture of how things are working. Keep in mind that you’ll want to track for a few months before making drastic changes to your social media plan. If you consistently report m/m you should be able to see trends. Use this information to make decisions about all of your spaces online from rented to owned; earned to paid.
What is a social media competitive analysis and why does my small business need one?
How should businesses create a plan for social media and how will they track their success?
Social media training: where to start