Before you can work out the amount of time you should invest in social media, first answer ‘why’ you’re using social media for your business:
Common Social Media goals for business:
Here’s what I do each month:
The above is based on very active social and digital presence. The time it takes to participate in social has to come from somewhere, but the reality is that most business people don’t have the time to be social 24/7 – having a goal and a plan will help you be efficient and effective online. Goals can be as simple as “increase traffic to my website” to “increase online leads.”
Accept This Challenge:
For one week, track everything you do online. That means posting to Facebook, LinkedIn, Twitter or uploading snaps to Snapchat. Track how often you’re responding to comments or even just scrolling through news feeds. Now go back to your marketing and communications plan. When you look at the time you spend doing all of the above, how much of it supports your business or organization goals? When you’re serious about truly looking at the ROI of social media you may find out that you’re spending a heck of a lot of time on social, without any real headway.
ProTip: Use tools like HootSuite, Buffer and native scheduling tools within the sites. This will help save time and increase efficiency. Turn notifications on on your mobile so you can keep up with conversations happening on your social channels, but don’t get sucked in to spending hours a day monitoring!
How to write a social media guideline that your employees will understand
Social Media Training For Employees
Human Resources: addressing negative social media posts online
How To Use Social Media During Real Crisis Situations
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