Social Media

“Concentrate all your thoughts upon the work in hand. The Sun's rays do not burn until brought to a focus.” - Alexander Graham Bell

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October 6, 2018

How Businesses Can Leverage Social Media Without Wasting Time

If you want people to find and engage with your business on social media, there are few things you need to stop doing and a few […]
June 26, 2018

The Fallacy of Freedom of Speech and Social Media

Hardly a week goes by when we don’t hear the story of an employee being fired for something that they’ve posted online to social media channels […]
November 17, 2017

How should my business choose which social media sites to be on?

If your business is just getting started with social media, choosing which sites to spend your time on can be overwhelming. In this blog, we’ll take […]
November 10, 2017

Social Media, Free Speech, Employee and Employer Rights: that day a woman got fired for flipping off the President

Can you be fired for something you  post to social media? Yes. The answer is yes. Recently, a woman from Virginia was fired from her marketing […]
November 2, 2017

Businesses and social media: how do you know if it’s working?

How can my business create a Social Media Plan that works? “Does ROI exist when it comes to Social Media?” The question of social media and […]
October 24, 2017

Social Media and Digital Marketing for Insurance (IBAA Webinar Recap)

How insurance brokers can leverage social media & digital marketing. Last week I had the privilege of hosting a two-hour social media/digital marketing webinar for professionals […]
September 27, 2017

Hospitals need social media guidelines & social media training too

Imagine what would happen if one of your hospital staff posted something on social media that violated patient confidentiality… You don’t have to imagine; it happens a lot more […]
September 26, 2017

Social Media & Digital Marketing: tips for Calgary Real Estate Professionals

Real Estate professionals are using social media to reach the right people at the right time online, but how? I’ve had the opportunity to meet and […]
May 17, 2017

The juggle is real: running a small Alberta business, mastering social media and having a life

I’d like to apologize to every Alberta business owner, business leader, entrepreneur, sales guy & gal and anyone else whom I may have (less than gently) […]