“Concentrate all your thoughts upon the work in hand. The Sun's rays do not burn until brought to a focus.” - Alexander Graham Bell

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November 17, 2017

How should my business choose which social media sites to be on?

If your business is just getting started with social media, choosing which sites to spend your time on can be overwhelming. In this blog, we’ll take […]
November 10, 2017

Social Media, Free Speech, Employee and Employer Rights: that day a woman got fired for flipping off the President

Can you be fired for something you  post to social media? Yes. The answer is yes. Recently, a woman from Virginia was fired from her marketing […]
November 2, 2017

Businesses and social media: how do you know if it’s working?

How can my business create a Social Media Plan that works? “Does ROI exist when it comes to Social Media?” The question of social media and […]
October 24, 2017

Social Media and Digital Marketing for Insurance (IBAA Webinar Recap)

How insurance brokers can leverage social media & digital marketing. Last week I had the privilege of hosting a two-hour social media/digital marketing webinar for professionals […]
October 13, 2017

How can I tell the story of my business online without too much promoting?

How can I tell the story of my business without too much promotion? Where do I start? If you’re struggling to share the story of your business online, you’re not alone. […]
September 29, 2017

Social Media & Digital Marketing Apps, Tools & Resources to make your life easier

What are your favourite business, social media & digital marketing apps, tools & resources? Here’s my list, plus a few at the bottom from colleagues who generously […]
July 21, 2017

Social Media tips for Alberta businesses starting from scratch

Did your boss just hand over the company’s social media responsibilities to you without any explanation? I’ve talked to more employees who have been volun-told that […]
May 7, 2017
Alberta Business Social Media Crisis Communications

Social Media and Crisis Communications for Alberta businesses

Alberta businesses: please don’t count social media out for your crisis communications! A crisis situation doesn’t usually leave much room for error. People, information, misinformation are moving […]
May 3, 2017
Affordable Social Media workshop for small business owners calgary alberta

Alberta: Social Media for the Reluctant Business Owner

Only 47% of small businesses in Alberta leverage social media. My jaw hit the floor when I read the survey just released by ATB Business Beat. […]