I’m going to take for granted that you’ve already got a plan for your content based on defined business objectives and goals. (But if you skipped that step, check this out.)
Once you have a general plan for your website and social media, you’ll need some inspiration and creativity to get going.
Where to get content ideas from?
Google Analytics: I use GA to see what people are searching for on my website, from there I develop a content calendar to make sure I’m hitting the most popular topics.
HubSpot Blog Topic Generator: If you’re struggling to come up with ideas for your content, whether it’s blogs, vlogs, white papers – try out the blog topic generator from HubSpot. You put a few nouns in and it will throw up a few ideas for you.
How do I plan my content out?
I use a very basic content calendar in Google Sheets to organize my content. Your content calendar is basically a map for your content.
How do I make my content more creative?
Images: Depending on the type of content you’re sharing, you may want to add images. If you’re looking for stock photos for a reasonable price there are a couple to choose from. 123RF, Adobe Spark, Pexels, Upsplash and Creative Commons are a few to consider.
If you’re looking for Apps to edit photos on the go, consider Photoeditor and FontCandy.
Video: Lumen5 is a video creation platform and they make it really easy for you to create a video out of your blog post or online articles. Using AI they pull key content from the blog and create a storyboard for you (making it really easy to put a video together!) Then you get to edit with images, text overlays, as well as sound. Literally in minutes you will have video to add to your social channels. (It’s great to call out highlights of a particular blog or article!)
Writing: Evernote is my favourite tool for pretty much everything. The best part of Evernote (in my opinion) is the ability to use it from multiple devices. If I start writing, or using voice-to-text for a note in my phone, I can pick up where I left off if I need to switchover to my desktop. Also with Evernote you have the ability to publish your notes directly from the app.
Transcription Service: Rev is an app you can get for your mobile that will record and transcribe. (It is great if you’re doing interviews.) Additionally, you can upload audio or video files to the rev.com site and have your files transcribed. Again, this is another way to get your content out there!
Grammarly If you have a difficult time with grammar (like me) Grammarly makes your life easier, especially if you’re doing any writing. Basically it’s a grammar-checker. If you’re online, whether on a social channel or anywhere else you write on the web, they will scan your text for errors. It’s easy to add to your browser (visit their website to get started.)
How do I keep my content organized?
Scheduling To make sure I consistently share the content I create, I use Hootsuite to schedule it. Hootsuite allows you to schedule your content any time of day, any time of the week for social networks (Facebook, LinkedIn, Twitter, g+, Instagram, WordPress, YouTube.) Beyond scheduling, Hootsuite allows you to monitor and listen to social media conversations, as well as engage. That’s right! You don’t have to leave the Hootsuite dashboard to send out those tweets or reply to Facebook post comments.
Tracking: if you don’t use a scheduling tool like Hootsuite, you can use link shorteners like Bitly to track everything you share. Bitly allows you to brand your links, track them and optimize in real-time. Alternatively, if you’re using a scheduling like Hootsuite, they will shorten your links and track your content for you.
Analyze: A more in-depth approach when reviewing your content goes beyond link tracking and even your native analytics (e.g.: insights from social media channels you share to) to Google Analytics. GA will show you a ton of data related to your content. For example, if it is a blog you will know how many people are visiting, from where, for how long, and a ton of other information that can help you make decisions on your future content development and marketing.
These are all the tools I’ve used to help make content creation easier. However, a few months back I asked my colleagues which social media and digital marketing tools they couldn’t live without, here are their favourites.
Goal setting and social media for business owners who are feeling lost
Get Started With Social Media Management
What is a social media competitive analysis and why does my small business need one?
How should businesses create a plan for social media and how will they track their success?
Social media training: where to start
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