Social media training: where to start

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Social media training: where to start

“I just set my business up on social media, can you train me on how to use the sites?”

Facebook, Twitter, Snapchat, Instagram, LinkedIn – if it’s not obvious, Social media is an area I’m very passionate about!

I’m always happy to share what I’ve learned throughout many years of using social media both personally and professionally (Check out Casual Coffee & Social Media Qs!) So when people approach me to help train them on social media sites, I never hesitate (even if it’s a site that I wouldn’t consider myself a specialist in.) Here’s the thing: it doesn’t matter which social channel you use for your business because figuring out the technical stuff is pretty straight-forward. Having a solid understanding of communication, brand consistency will go a long way. The hardest part  is identifying your objectives. [Why are you using the site and what do you hope to accomplish?]

How does social media training work?

Whether you’re just getting started or have been at this for a while but need a fresh perspective, the first thing we do is a refresher on critical communication and branding knowledge. We also talk about etiquette and what is expected of you on social sites.

Second, we identify your ideal audience. (Who are they? Where do they live? What are they interested in? Where do they hang out online?)

Third, we complete an audit of any social channels you’ve set up. We’ll look at how frequently you’re engaging and posting, and what kind of results you’re getting and whether you should stay the course or ditch.

Finally we’ll take a look at your competitors. What are they doing well? Or not? Are there opportunities for your business?

To successfully use social media and integrate it into your business, you’ve got to know your objectives. Why are you using social media and what do you hope to achieve? Are you looking to achieve brand awareness? Learn insights? Listen and engage with customers? Generate leads?

After all of this information is collected, the way that I design training programs is with your business objectives in mind. Once we’ve got a solid plan in place, technical training on the social channels follow.

Once training is done, it’s time to execute. Famous last words, “Social Media doesn’t work.” To that I say, “Social Media is like getting fit. Just because you sign up for a gym membership doesn’t mean you’re going to get fit. You’ve got to put the work in!”

What is technical social media training?

Technical social media training is literally step-by-step guidance on key features of the respective social media sites. For example, how to create cover photos, which apps to use, how to upload a new cover photo, how to edit ‘About’ sections, or set up custom URLs.

As you’ve probably learned, social sites change a lot and keeping up can be overwhelming. My job is to help you learn how to navigate and leverage social media and digital marketing without losing your mind in the process! 🙂

Other Blogs:
How much does social media management cost?
Social Media & Search Engine Optimization: Is there a connection between the two?
Social Media FAQ [Business Version]
Social Media Management Myths

Need help getting started? Give me a buzz! 🙂

Kat Macaulay, BA ADdPR BnC
Kat Macaulay, BA ADdPR BnC
Kat Macaulay is a Marketing Strategist, Writer + Speaker known for her no-nonsense approach to pretty much everything. Using data insights, she helps organizations market more effectively to get results that matter. She's also a high-scoring instructor at Mount Royal University, where she teaches Social Media Analytics and Google Analytics + Marketing Measurement. She holds certifications from Google, as well as Facebook and is currently working toward a specialization in Marketing Analytics and a certificate in Data Science from IBM. When she’s not busy juggling kids, volunteering + work, she’s busy planning her retirement to Cape Breton.