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Social Media tips for Alberta businesses starting from scratch

Did your boss just hand over the company’s social media responsibilities to you without any explanation?

I’ve talked to more employees who have been volun-told that they’re now responsible for social media (in addition to their current workload) than you could ever shake a stick at.  It makes sense to some degree; for many small businesses in Alberta, it doesn’t make financial sense to outsource right away or at least until they’ve tested the waters. So if you’re one of those employers who has volunteered an employee for the job, or an employee who has been volun-told – here are some social media tips to help you get started!

  • Get a plan together. Ask your boss what the goals are; as well as expectations — e.g.: are we using social media for customer service? to share company news? what are we using it for?
  • Get your content together (e.g.: photos, blogs, articles, other resources. My go to guide is to choose a few resources and use those.)
  • Keeping in mind that quality over quantity makes sense; less can be more!
  • Get set up on scheduling tools (e.g.: buffer, Hootsuite, SocialChamp etc.) using a scheduling tool will allow you to free up time and help keep things on track.
  • Set goals on how many posts per week, how quickly you need to comment; what you will do with information gathered
  • Keep profiles separate. For example, in Facebook you can pull the business page into business manager to make sure you’re only posting from there.
  • Be very aware when you’re posting on behalf of the company – lots of examples of companies who have had employees tweet personal messages from the corporate account.
  • Evaluate – sounds scarier than it is. But basically you need to look back and see what’s happening online. How does it relate to your goals? What changes do you need to make?
  • Develop a triage system. It’s all fun and games until you hit a stumbling block… like a negative comment.
  • Know ahead of time how you will handle those comments. Who needs to be looped in? Who needs to respond?
  • Realistically, you should plan for at least 5-30 minutes a day to review your social media channels. But also, you will need a minimum of two hours a month to curate content schedule (this doesn’t include the time it will take you to create custom content) plus you’ll need time to schedule content.
  • To bosses who add this workload to an employee: it’s a lot of extra work (typically anywhere from 10 -25+ hours a month.) Make sure that you have a plan in place for why you’re jumping on social and what you want to do with it.
  • Use alerts and your calendar to schedule times that you will go visit social channels.


Have a question? Get in touch! 

Kat Macaulay, BA ADdPR BnC
Kat Macaulay, BA ADdPR BnC
Kat Macaulay is a Marketing Strategist, Writer + Speaker known for her no-nonsense approach to pretty much everything. Using data insights, she helps organizations market more effectively to get results that matter. She's also a high-scoring instructor at Mount Royal University, where she teaches Social Media Analytics and Google Analytics + Marketing Measurement. She holds certifications from Google, as well as Facebook and is currently working toward a specialization in Marketing Analytics and a certificate in Data Science from IBM. When she’s not busy juggling kids, volunteering + work, she’s busy planning her retirement to Cape Breton.