Social Media Frequently Asked Questions [Business Version]

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Social Media Frequently Asked Questions [Business Version]

Get answers to frequently asked Social Media Questions we get from businesses.

How many hours per week should we be spending on social media?
How many hours a week you spend managing social media for your business depends entirely on how much time you have available. There’s no magic number in terms of X ours will return you X benefit. With that said, if you’re looking to have a consistent presence online expect to invest following time. At least 2 hours to curate content – this means searching online for content it’s valuable to your customers. At least two 2 to 4 hours for every piece of customized content you create – like blogs, videos, podcast, infographics (eg: I create a minimum of four blogs per month.) At least 2 hours to schedule your content using scheduling tools or native scheduling tools; keep in mind that each platform will require different messaging and perhaps even different types of content. At least 5 to 30 minutes a day engaging and actively conversing with your audience. Finally you should give yourself at least 1 to 2 hours per month to look and review what you’ve done – also known as analyzing. So expect to spend as little as 9.5 hours a month to 27+ hours a month on social media management. [Read More]

How often should we be posting to our social media sites?
There is no magic number for the amount of posts you should create each month. What you do need to look at are the analytics within each social media channel that you’re using. For example, take a look at ‘insights’ in Facebook. Click posts and look at the engagement numbers and reach for each post. You’ll typically see trends like your audience will gravitate towards certain types of content versus others  (e.g.: photos and videos) rather than links to websites. You may even see trends like the time of day or day of the week when your audience appears more engaged with your posts. Take this intel and use it to build out a content calendar of what and when you will post to your business page. [Read More]

Does our business need to be on every social media site?
You definitely don’t have to be on every social media site. In fact, it’s best to choose a couple to test based on who you’re trying to reach and connect with – and from there whittle it down to the sites that are most beneficial (the ones where you get to engage and converse with your audience in a meaningful way to them and to your business.) This is important for a couple reasons, but mainly because so many businesses jump on every social media site, they become overwhelmed and they stop all activity (e.g.: posting to the page.) There’s no way to do a good job across every single site, trying to provides no real value to you or your audience. So it’s more beneficial to choose sites that you can manage with the resources you have – including your time.  [Read More]

Can you show an ROI for social media?
There are most certainly ways of calculating ROI when it comes to social media – but it does require some elbow grease. For example we could look at things like our amplification rate – how many times are key pieces of content being shared by our audience? There are also direct ways of calculating ROI. For example, if you share of coupon code to your page for product or service you could potentially track how many people come from social media and converted – this requires things like having specific promo codes or a UTM code from Google. These types of things require some knowledge within analytics and sites like Google analytics – but they can definitely help you track your ROI. [Read More]

Is Social Media really that useful for my business?
No matter which industry you belong to, chances are the people who rely on you – like your customers – probably use social media in one form or another whether that’s LinkedIn, Instagram, Facebook, Snapchat, Reddit – so it can prove to be a useful medium to reach them. But as some of my clients like to point out, social media can be a real time-suck. In order for social media to be beneficial to your business you have to have laser focus on what you want to accomplish with it. Whether you want to learn insights from your customers, learn from reviews, create brand awareness, or lead generation – social media can be tremendously useful.

How should our business choose social media handles?
Your social media handles for your business should be consistent with your brand, your brand name or company name. For example, for my own company I chose @theReal TAKCAM because “TAKCAM” was already in use by someone else. So to be consistent, I chose that handle to use across the social media sites (with the exception of YouTube which somehow just calls me TAKCAM.) The key here is to be consistent and if you read anything about search engine optimization there may be some benefit.

Should we let our staff use social media while at work? 
Several years ago the question about allowing employees to use social media at work was heavily debated. Makes perfect sense – the number one thing employs steal is time. And as we’ve established, social media can be a massive time-suck. With that said, our employees can be our number one advocates online and offline. Plus the fact that they carry mini computers around in their pockets all day (cell phones) would make it impossible to police their social media activity – and do you really want to? Consider looping your employees into what you’re trying to accomplish via social media. This gives them the chance to help assist you. Maybe you’re looking to fill a specific job position but in order to get that message out to the right networks, you may rely on your employees to share within their networks. [Read More About Building Social Media Employee Ambassadors] or [Read More About Blocking Social Media Sites At Work]

Should we delete bad business reviews from Facebook? Google? etc.
Unequivocally no. [Read More]

Are there tools that can help us with social media management?
There are many social media tools out there that can help with social media management – some are free and some are paid. Things like scheduling tools so that you don’t have to spend all your time online every day posting to each network. Scheduling tools are straight-forward. All you have to do is decide on the content you want to share over a certain period of time (one month etc.) and you schedule it in advance. Now this is not ‘set it and forget it’ kind of deal – it’s just a tool to help with efficiency and consistency. Other things like Canva or RelayThat are tools that can help you create graphics easily. You literally drag and drop images and text plus you can upload your own brand assets – like your own logo. [Read More]

Should we buy likes for our business social media sites?
Absolutely not. Vanity metrics can be important when you’re focused on perception – like “look at how many likes they have, they must be really important” but they’re not really. As a business, your focus should be on business metrics and objectives that matter to your bottom line. Also- there is a difference between a ‘Likes Campaign’ done in Facebook and buying likes from sites live Fiverr.  [Read More]

Is it okay to promote our business on social media?
Definitely OK to promote your company online using social media, but you need to be cognizant of the fact that you don’t just shove sales messages down their throats ad nauseam. [Read More]

Do you need help getting started with Social Media and Digital Marketing? Get in touch! 🙂

Kat Macaulay, BA ADdPR BnC
Kat Macaulay, BA ADdPR BnC
Kat Macaulay is a Marketing Strategist, Writer + Speaker known for her no-nonsense approach to pretty much everything. Using data insights, she helps organizations market more effectively to get results that matter. She's also a high-scoring instructor at Mount Royal University, where she teaches Social Media Analytics and Google Analytics + Marketing Measurement. She holds certifications from Google, as well as Facebook and is currently working toward a specialization in Marketing Analytics and a certificate in Data Science from IBM. When she’s not busy juggling kids, volunteering + work, she’s busy planning her retirement to Cape Breton.