Social Media and Digital Marketing Year End Checklist

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Social Media and Digital Marketing Year End Checklist

Start the year fresh by taking a minute to look over this checklist


✓ Change Footers On Your Website: Most websites will have “Copyright Year” in the footer, make sure to update.

✓ Change Copyright Footers On Newsletters: If you use services like MailChimp or Constant Contact, you will typically include a footer (in compliance with CASL) that includes a copyright notice. Make sure to update!

✓ Update Content & Copy (about, services, bios etc.) If you refer to years of service or dates in any of your marketing collateral online or offline, make sure to update your files. If team members have changed, update things like contacts etc. It’s a real bummer to print materials with the wrong information (especially year!)

✓ Freshen Up Profile Photos/Cover Photos New year, new assets. If you have the resources, consider switching out images on your website, as well as social media. Someone recently alerted me a company continuing to use old social media cover images and website images of employees that had either quit or were fired. Take care to update your content appropriately!

✓ Clean Up Social Media Profiles Take this time to review who you’re following on social media. Also, take time to make sure that all of your information is still accurate (pinned posts, promotions, bio sections, etc.)

✓ Clean Up Lists (newsletter etc.) During the holiday season, you may have noticed a few ‘unsubscribes’ from your newsletter lists. If it is not automated, take this time to scrub them or else you could be in violation of CASL.

✓ Review Automated Content If you use a scheduling tool that allows you to automatically repeat posts over a period of time (e.g.: three months) check for dates – it’s not life or death if you send a tweet referencing “Top Tips for 2017” when it’s actually 2018, but it does look kind of silly!

✓ Review Ads. Now is a good time to review last years ads. Which ones can you reuse and which ones need updating? {This can save you time and money!}

✓ Review Your Plans (Online & Offline) Now that the year is over and a new one is beginning, it’s a good time to do a quick review of your communications and marketing plans, both online and offline. What worked? What didn’t?

If you need help with Social Media Management in 2018, give me a buzz! 🙂

Other Blogs:

What is a social media competitive analysis and why does my small business need one?
How should businesses create a plan for social media and how will they track their success?
Social media training: where to start


Kat Macaulay, BA ADdPR BnC
Kat Macaulay, BA ADdPR BnC
Kat Macaulay is a Marketing Strategist, Writer + Speaker known for her no-nonsense approach to pretty much everything. Using data insights, she helps organizations market more effectively to get results that matter. She's also a high-scoring instructor at Mount Royal University, where she teaches Social Media Analytics and Google Analytics + Marketing Measurement. She holds certifications from Google, as well as Facebook and is currently working toward a specialization in Marketing Analytics and a certificate in Data Science from IBM. When she’s not busy juggling kids, volunteering + work, she’s busy planning her retirement to Cape Breton.