Back in October, The Post: Canada’s Modern Marketing Forum presented a marketing conference with a fantastic line-up of leaders in this space. However, due to a prior commitment I was out-of-town during the dates. I was especially bummed out to miss Joel Comms talk on Snapchat for Business but thought that since I wouldn’t be there I could easily throw a simple Snapchat geofilter together to welcome him to Calgary & attend in spirit!
Let me tell you, my simple geofilter was rejected four (4) times before it was accepted!
*Do not use hashtags. Even though I’ve seen other Snapchat geofilters with hashtags (#) in their event geofilters, I shouldn’t have wasted my time trying to submit a filter with it. Snapchat explicitly asks you not to use them in their short version of the submission guidelines. I learned a valuable lesson as it wasn’t worth the pain and aggravation of resubmitting.
*Do keep it simple. I’ve learned that people like to use filters are minimally invasive. For this particular geofilter, I didn’t expect to see any uses because I threw my cartoon in it but I’d be curious to know if others have similar experiences.
*Do double-check your key info. Double check your geofence, dates and time! I’m definitely a stickler for this, however while I was away I got a notification that my geofilter was live. I had a minor panic attack thinking, “Oh no! It’s the wrong day!” I could’ve sworn I had the right dates in there but here’s the thing: after resubmitting 4x mistakes are definitely possible. Therefore, I waited until the conference was over and sent Joel a Facebook message with the filter telling him he was meant to see it, but that I had made a mistake. To my surprise, he had seen it!
*Do give yourself plenty of time ahead to submit of the event. Give yourself lots of time ahead of your event to submit your geofilters & resubmit if necessary. I typically try to give myself two weeks to get it all done but I will say that the Snapchat team is incredible to work with to resolve issues – if a filter has been rejected, they’ve always been good to share details and expand further if need be.
Here are Snapchats Advertising Policies
The geofilter ran for 3 hours, at around 21,000 sq ft. It had 3 uses & 497 views.
All-in-all, it was a fun way to say ‘hello’ and glad I learned some things, even though I was missing out on the big Snapchat for Business talk! And I was pleased that Joel saw it after all!
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