Snapchat & Geofilters: here’s what you need to know (art, process, cost)

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Snapchat & Geofilters: here’s what you need to know (art, process, cost)

There are two types of Snapchat geofilters:

  1. Community
  2. On-Demand

Community Snapchat geofilters are like these:

Snapchat community filter calgarySnapchat community filter calgary










On-Demand Snapchat geofilters are like these:

Snapchat Geofilter at Calgary Stampede


Snapchat on demand geofilter calgary










Key difference: cost.

Community: That’s right. Anyone can submit artwork to be considered for community geofilters. The only catch is that there are no brand logos allowed. But it doesn’t cost you a thing to submit it and I imagine it would be pretty spectacular if your geofilter was accepted (I wouldn’t know because the one-and-only one I’ve submitted on my own so far was rejected…)

Who should develop a community geofilter? Cities, universities, special public locations or landmarks.

On-Demand: These are geofilters developed by businesses and individuals for, well, the purpose of getting their name out there. Snapchat has templates available for download but you can also create your own geofilter using tools like illustrator.

Who should develop an on-demand geofilter? Special events, businesses, brands.

FYI: Snapchat requests that the files be web-optimized, transparent PNG.

  • Save for Web
  • Transparency
  • PNG-24
  • PNG should have a width of 1080 pixels and a height of 1920 pixels
  • PNG must be under 300KB

Cost: The price depends on a few things (size, geofence & how long you want the filter to run.) Click here to get the exact cost for the location you’re thinking of.

The process of submitting your Snapchat On-Demand geofilter is fairly straightforward: 

3V Advertising Buzz: if you follow Snapchat at all, you’ve heard about 3V Advertising. Basically it means vertical, video & views. Vertical, because it’s made for mobile, video, because this is the trend in content consumption and views because its always full screen (no ads within the story.)

Kat Macaulay, BA ADdPR BnC
Kat Macaulay, BA ADdPR BnC
Kat Macaulay is a Marketing Strategist, Writer + Speaker known for her no-nonsense approach to pretty much everything. Using data insights, she helps organizations market more effectively to get results that matter. She's also a high-scoring instructor at Mount Royal University, where she teaches Social Media Analytics and Google Analytics + Marketing Measurement. She holds certifications from Google, as well as Facebook and is currently working toward a specialization in Marketing Analytics and a certificate in Data Science from IBM. When she’s not busy juggling kids, volunteering + work, she’s busy planning her retirement to Cape Breton.