How can the tourism/hospitality industry use Snapchat to attract visitors?
Here are some interesting statistics:
The above statistics show an opportunity for restaurants, hotels and tour groups to showcase their unique locations & services. Snapchat is a one-of-a-kind social media platform that allows people to truly engage with one-another, including businesses and brands. If you’re a business struggling to tell your story online, Snapchat makes it easy – all you have to do is point and snap! And it doesn’t hurt that it caters to people between the ages of 13-35. But make no mistake, its popularity is growing day-by-day and it could soon reach a tipping point similar to Facebook (remember when you first got Facebook? remember when your mom did? how about your grandma?) If you wish to reach and attract younger travellers to your area, Snapchat is one way to do it.
Example: Hotel owners in Cape Breton
Background: Cape Breton is known for its beautiful landscape, friendly people & peaceful atmosphere (and maybe a party or two as well.)
Here are a few ways hotels can use Snapchat to attract people to their property:
These are just a few ideas to get your started. Think about what you would want to know before heading out on vacation or even while you’re still deciding where to go. What would tempt you? Price? Quality? Family-friendly? No kids?
Next blog: tips to get your business started on Snapchat