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Reading Time: 5 minutes
February 10, 2016
brand loyalty west jet

What WestJet has taught us about brand loyalty

Reading Time: 5 minutes How important is brand loyalty to airlines? When WestJet announced a $25 baggage fee they were called sellouts, thieves, greedy and other names not appropriate for a […]
February 10, 2016
cold calling is dead

Cold calling is dead, but reaching out to unsolicited leads is not

Reading Time: 3 minutes Cold calling is dead, consultant tells brokers. If you want to hit a nerve, tell insurance people that cold calling is dead.  And that’s exactly […]
February 9, 2016
wall street journal drops linkedin meme

Do you agree with the Wall Street Journal pulling the plug on LinkedIn?

Reading Time: 2 minutes The Wall Street Journal has taken the LinkedIn ‘share‘ button off of their articles. Which, as you’ll see below, shouldn’t be much of a surprise as Robert […]
February 9, 2016
social media at work meme

Is it okay to use social media at work?

Reading Time: 1 minute Here’s the video from my very first blab session. It was a bit of a flop, but I’ve had interest from a few people who […]
February 9, 2016
social media and privacy meme

Privacy & Social Networking in the Workplace (Canada)

Reading Time: 4 minutes Reblogged: Office of the Privacy Commissioner of Canada What are Social Networking Sites? SNS such as MySpace, Facebook, Friendster, LinkedIn, LiveJournal, Twitter and Bebo are […]
February 5, 2016
Please help me convince my boss to use social media alberta

How to get your boss to start using social media more

Reading Time: 4 minutes My boss doesn’t believe in social media, but I know it would be a big benefit to the company. How do I get him to […]