What you may not know is that marketers have opinions about every tactic & strategy out there, most of the time these opinions are fact-based because a true marketer relies on data. However, there are some out there who like to go by their ‘feels’ and quite frankly, that can be a dangerously expensive ride. So, if you’re a company who doesn’t mind throwing your money in the trash, go ahead and ignore this blog. But if you really like getting value in return for something you’ve paid for, by all means continue reading.
I worked agency earlier in my career. So I’m very well aware of the billing process. BILL ! BILL! BILL! Client calls you to ask a quick five-minute question, bill them fifteen. And be sure you bill yourself out for at least eight hours, every, single, day.
I’ve also been on the receiving end of that one; the client-side. It’s kind of like karma when you know you’re getting hosed.
But nonetheless, the process still grinds me.
You have a flat tire. You take your car into a shop to get it fixed. The mechanic says that they’re a pricey place but they can fix it up and more. You get the call that it’s done; you pay a hefty bill and go on your merry way, believing you got great value.
You get it out on Deerfoot and you learn the hard way, after spending lots of money to fix that dang tire, that it wasn’t done right; they cut corners. And now you’re stranded at the side of the road in a vulnerable position. You’ve spent all the money you had to fix your tire and now you’re stuck.
It doesn’t matter which way you put it, this is the equivalent of stealing, IMHO.
And it happens a lot in business; particularly at the marketing level because most companies become confused when they have an alleged ‘marketing expert’ advising them taht it makes more sense to focus budget on external (even internal) branding, rather than making money first and then focusing on brand as secondary.
I’ve worked at companies where we’ve forked over a lot of money trusting agencies and marketers to deliver certain results. And to our disappointment, a lot of times it didn’t materialize. Unfortunately this happens to many companies – some who are painfully aware and some who are blissfully unaware.
I hate seeing companies, whether big or small get hosed for a lot of money, after they’ve been promised one thing and they didn’t get anywhere near it. Take your time when choosing someone to work with, whether an agency or marketing consultant. Ask a lot of questions & check in with companies who have worked with them previously.
If you have questions, fire them my way!