If you’re struggling to create and communicate your personal brand story, keep reading as we’re going to break it down into a few simple steps.
Here in Calgary Alberta, most people over the age of twenty are familiar with ‘Pete the Plumber.’ Recently I happened to be doing some research in my office when my son walked in, saw my computer screen and asked what I was looking at. I said, “What do you mean?” and he exclaimed, “Well… that’s Pete!”
I laughed because he gave me my idea for personal branding examples to share on Social Media Questions.
He said, “He has the hulk logo and he kinda does heat cause he says stuff about it in his commercials.”
My son left my office. And I continued to do my research. Several minutes later I threw on an old Pete the Plumber commercial via YouTube. From the other room I heard a little voice:
“See… I was right!”
Why did a seven-year-old know who Pete the Plumber was?
He had heard the familiar intro music, Pete’s voice and intro: “Hi, Pete the Plumber here…” So how does Pete do it?
How do they choose which side streets to plow?
Where can you start with branding and personal branding?
If you forget everything we talk about, just remember that know, like, trust’ will always be core principles personally and professionally. And if you keep these things in mind while you build a brand and market yourself, you will be on the right track.
It’s competitive out there. To get a better job, recognition, promotions, contracts, you need to stand out.In order to stand out and set yourself apart from your colleagues, peers, competitors etc., you need to stay top-of-mind. To stay top-of-mind you need to not only tell people how valuable you are, but you need to show them.
Personal branding foundations, think about:
Step 1: Think Inside
Focus on the intersection of who you are, what you want to be known for, what you love and what you are good at.
If you are unsure, talk to your colleagues, friends, clients, family – the people who will be honest with you!
Step 2: Think Outside
Focus on what you do and why it matters. The reality is that for people to take an interest in you and your personal brand, you have to be solving a problem that impacts them. For example, what do you offer and how will it make others lives better or easier? This will help you identify if there is a market for you. Think about your unique selling proposition (USP) and what differentiates you from your competitors or others in the market.
Personal Branding is about identifying the skills and traits that make you unique from your peers. It is also about being consistent in how you communicate this value both online and offline. As well as the ways you communicate visually through assets like logos, images, colours, voice, taglines etc.
The goal for your personal brand is that your clients and prospects know exactly where you will take them.
Personal Branding Example:
Politics aside, consider Donald Trump. His personal brand began long before his election campaign. Here’s why he could be called the poster boy for personal branding:
Whether you agree with his politics or not, this is why people who didn’t really follow the election knew his platform.
How do I know my ‘personal brand’ is working?
Take a look at your social networks and review key metrics like amplification rate (is it being shared), conversation rate (are people commenting and engaging?) or applause rate (do people like what you’re sharing?) This will give you an idea of whether you’re adding value to the people you want to connect with.
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