Anytime you’re thinking about creating content for social media or your website, you need to think about your goals. What is the purpose of the content? Are you hoping to educate? Bring Awareness to a specific topic related to a product or service? Set yourself apart as a thought-leader? Generate leads? Communicate critical client or customer information? Once you’ve identified your goals, the next step is to clarify who your audience is.
Who is your audience?
What kind of resources do you have available?
Sources + Intel:
e.g.: If you work in a fast-moving industry, like tech, perhaps what will set you apart is the ability to take really complex topics and break it down in ways that others can easily digest. But to stay on that, you need to be able to find the cutting edge information.
Basic Content Ideas:
Your calendar does not have to be complicated. Look at themes. Spring may be about lists and getting organized. Preparing people for change. Everything should be tied back into your overall campaign. What are you trying to do?
Think about the type of content you are preparing. Will you be able to replicate the process over and over again? Think about multiple platforms. How can you use this content across each?
Finally, make sure to take calculated risks with your content. In order to stand out and make it worthwhile to follow you, you will need to do things better or differently.
Goal setting and social media for business owners who are feeling lost
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