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February 2, 2018

How to create content for social media and your website

Social Media and Website Content: when you’re a small business, where do you start? Anytime you’re thinking about creating content for social media or your website, […]
January 13, 2018
Facebook Algorithm Change What Alberta Businesses Can Do

The sky is falling. In other news Facebook is changing again.

“If you are getting all your information off algorithms being sent through a phone … it is just reinforcing whatever biases you have.” – President Barack […]
December 20, 2017

Social Media and Digital Marketing Year End Checklist

Start the year fresh by taking a minute to look over this checklist   ✓ Change Footers On Your Website: Most websites will have “Copyright Year” in […]
December 16, 2017

An employee you just terminated posted a scathing video to YouTube, what’s your next step?

Social Media has thrown a curveball at organizations. At any time, without warning you could be at the centre of a nasty, viral social media storm. […]
December 9, 2017

What is a social media audit and how do I complete one?

Before your business invests time, energy and resources on social media, the first step is a social media audit. A Social Media Audit is the process […]
December 1, 2017

Social Media is becoming more sophisticated, will we still need a website for our business?

As Social Media becomes more sophisticated, focused on business needs, will businesses still need a website? Just this month, Facebook announced a plugin for websites that […]
November 23, 2017

The internet weighs in on whether you should buy social media fans and followers for your business

Wonder whether you should buy a few Facebook fans for your business page? Perhaps a few Twitter followers to top things up? Well wonder no more. […]
November 17, 2017

Social Media and Search Engine Optimization: is there a connection between the two?

If your business is consistently active on social media, will you have better search engine results? Back in 2013, the State of Search Marketing Report shared […]
November 10, 2017

Social Media, Free Speech, Employee and Employer Rights: that day a woman got fired for flipping off the President

Can you be fired for something you  post to social media? Yes. The answer is yes. Recently, a woman from Virginia was fired from her marketing […]