“Concentrate all your thoughts upon the work in hand. The Sun's rays do not burn until brought to a focus.” - Alexander Graham Bell

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October 15, 2018

When can you fire an employee for a social media post?

Have you heard about Stephanie Katelnikoff? The CP rail employee who may or may not have been fired for her social media posts. Each week I […]
September 27, 2017
Social Media Guidelines for Alberta Hospitals

Hospitals need social media guidelines & social media training too

Imagine what would happen if one of your hospital staff posted something on social media that violated patient confidentiality… You don’t have to imagine; it happens a lot more […]
March 12, 2017
Should businesses delete bad online reviews or keep them?

Should businesses delete bad online reviews?

Our business has had a few bad online reviews on social media…can we delete them? Did you know that according to a 2012 Nielsen survey, the […]
January 19, 2017
social media training alberta

Even though employers are legally permitted to monitor workplace devices, should they?

Should I monitor employee Tweets, LinkedIn/Facebook posts or Instagram pictures? Do I need to worry about the websites my employees visit while at work or while […]
November 7, 2016
how to control your brand online

Social Media, Marketing, Brands & Pain-points: how do you control your image online

Many businesses use social media to showcase their company and enhance brand awareness, as well as loyalty. But a common concern they share is this: how do we control what happens […]