“Concentrate all your thoughts upon the work in hand. The Sun's rays do not burn until brought to a focus.” - Alexander Graham Bell

Have A Marketing Question? Send It Over!
October 26, 2017

How should businesses handle negative online reviews?

“We’re an insurance broker and we just had our first bad review on Facebook and Google – should we delete them?” You should not delete any […]
May 7, 2017
Alberta Business Social Media Crisis Communications

Social Media and Crisis Communications for Alberta businesses

Alberta businesses: please don’t count social media out for your crisis communications! A crisis situation doesn’t usually leave much room for error. People, information, misinformation are moving […]
November 6, 2016
social media customer service

Social Media Customer Service: was that a bot or just bad service?

I’ve had the opportunity to see customer service from the POV of one of the most hated industries – insurance. Naturally, business owners will ask me […]
October 14, 2016
2018 social media and digital marketing tips for alberta business

Social Media & Crisis Communications: here’s what you need to know

Do you know how you’ll use social media during a crisis? A crisis situation typically leaves little room for error. Planning ahead allows for the chance to work […]