“Concentrate all your thoughts upon the work in hand. The Sun's rays do not burn until brought to a focus.” - Alexander Graham Bell

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January 12, 2018

Employers and Social Media: covering your behind

One rogue social media post can have embarrassing, nay, detrimental consequences. The speed with which information travels can be both a blessing and a curse. When […]
December 22, 2017

Handling bad publicity on social media: a lesson from Papa John’s

How much do comments by leaders and employees online and offline impact your organization? Often organizations will ask if something said by a leader offline or […]
October 14, 2016
2018 social media and digital marketing tips for alberta business

Social Media & Crisis Communications: here’s what you need to know

Do you know how you’ll use social media during a crisis? A crisis situation typically leaves little room for error. Planning ahead allows for the chance to work […]
April 11, 2016
social media and free speech

Social Media lessons: Addition Elle, “fat” and Facebook

An Alberta woman was fired for a Facebook post to her private page. Connie Levitsky learned the hard way that you can be fired for what […]
April 1, 2016
what to do when an employee past or present shares something negative about the company online

What happens online doesn’t stay online

Before you post online, remember that what happens online doesn’t stay online because screenshots last forever. I’ve had the opportunity to lead many social media orientation […]