“Concentrate all your thoughts upon the work in hand. The Sun's rays do not burn until brought to a focus.” - Alexander Graham Bell

Have A Marketing Question? Send It Over!
October 24, 2017

Social Media and Digital Marketing for Insurance (IBAA Webinar Recap)

How insurance brokers can leverage social media & digital marketing. Last week I had the privilege of hosting a two-hour social media/digital marketing webinar for professionals […]
October 13, 2017

How can I tell the story of my business online without too much promoting?

How can I tell the story of my business without too much promotion? Where do I start? If you’re struggling to share the story of your business online, you’re not alone. […]
October 9, 2017

How can small businesses use social media & paid ads on Facebook & LinkedIn?

Are you a small business wondering where to spend ad dollars online to get the most impact? Previously On Social Media Questions with Kat, we tackled this question. [Scroll to […]
May 7, 2017
Alberta Business Social Media Crisis Communications

Social Media and Crisis Communications for Alberta businesses

Alberta businesses: please don’t count social media out for your crisis communications! A crisis situation doesn’t usually leave much room for error. People, information, misinformation are moving […]
May 24, 2016
2018 social media and digital marketing tips for alberta business

Designing a Social Media & Digital Marketing program for insurance industry

Social media is a lot more than just posting insurance quotes to Facebook or LinkedIn. Learn a few simple steps to get started! Your plan doesn’t […]
May 23, 2016
social media for your business calgary

Insurance and Social Media: 4 ways to leverage social for customer service

Insurance professionals are beginning to see the power of social media. They’re seeing an opportunity to reach customers and prospects, communicate more efficiently and effectively, learn […]
March 3, 2016

Does sex sell insurance? One insurance broker thinks so.

If you haven’t visited www.wellheadinsurance.ca, stop whatever you’re doing and check it out right now. WelheadInsurance.ca once had cheeky headlines with scantily clad women and messaging […]
March 1, 2016
social media for insurance professionals

Insurance professionals: start hugging your haters!

“I wish I could 0 stars. This company sucks and is a complete rip off. We pay high premiums for nothing. Can’t afford to actually go […]