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December 18, 2017
social media for insurance professionals

Social media is new rule in insurer catastrophe response

When a catastrophic incident occurs, the sharing of vital information in real time is of utmost importance – especially for insurers, who are often on the […]
November 28, 2017

You’re spending 5.5 years of your life on social media – how is that working out for you?

If you’re not sure whether social media is working for your business, it’s probably because you’re not measuring. Raise your hand if you use social media […]
November 23, 2017
should businesses buy facebook instagram followers fans

Should businesses buy likes, fans and followers on Facebook and other social media sites?

My business is just starting out, should we buy social media fans and followers? No. You should not buy fans on social media. (That is the […]
October 26, 2017
social media and digital marketing for insurance professionals alberta

Social Media and Digital Marketing Group for Insurance Professionals [Facebook]

Are you an insurance professional looking for social media & digital marketing resources in one convenient place? I recently launched the “Insurance Digital Marketing” Facebook Group […]
October 24, 2017
how to use social media and digital marketing for insurance brokers

Social Media and Digital Marketing for Insurance (IBAA Webinar Recap)

How insurance brokers can leverage social media & digital marketing. Last week I had the privilege of hosting a two-hour social media/digital marketing webinar for professionals […]
October 20, 2017

What is a social media competitive analysis and why does my small business need one?

What is a Social Media Competitive Analysis & why do small businesses need them? A Social Media Competitive Analysis is the use of social listening to […]
October 13, 2017
how to tell the story of your business online

How can I tell the story of my business online without too much promoting?

How can I tell the story of my business without too much promotion? Where do I start? If you’re struggling to share the story of your business online, you’re not alone. […]
October 9, 2017
organic social media and paid social media alberta calgary

How can small businesses use social media & paid ads on Facebook & LinkedIn?

Are you a small business wondering where to spend ad dollars online to get the most impact? Last week on Casual Coffee and Social Media Questions with Kat, we tackled […]
May 11, 2017
small business in Alberta not using social media

More than 50% of Alberta businesses have no use for social media

“I’M AN OLD DOG AND WE’RE SMALL. WE DON’T HAVE THE TIME OR EXPERTISE TO DO IT [Social Media]. THAT’S FOR CENOVUS AND IMPERIAL OIL THAT […]