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Does my business need a blog?

Does my business need a blog?

Alberta business owners want to know if they should have their own business blog. Here’s one perspective…

Blogs requires time, creativity and resources to produce, so the first thing you need to identify is the objective of your business blog. And whether your objective is to inform customers, answers frequently asked questions, share industry news and insights or even showcase your new stuff – you need to know ‘why’ you’re doing it.

Business blogs can help with:

  • Two-way conversation with clients & perspective clients
  • Brand awareness
  • Information sharing
  • SEO
  • Establishing a strong online community

Here are some reasons why businesses feel they need a business blog:

“I want to write a blog because I was told it’s important for SEO.”

SEO is important for websites, there’s no debating that. With that said, SEO copyrighting and blogging are somewhat different in terms of the reader. What I mean is that if you pay someone to write an ‘SEO blog’ their focus may not be the quality of writing, but whether critical keywords are in the right spot or not. They technically write for search engines, not your readers. Blog posts can help with SEO; if your blog is packed full of high-quality information that has visitors returning and sharing, you may see the rewards via search. But if you’re just keyword packing to get ranked, you may see a higher bounce rate which would end up costing you in the long run.

 

“All of my other competitors are writing blogs, I should too.”

If your competitor jumped off a bridge, would you? Remember in kindergarten when someone would show up to school with a toy and then everyone would want one too? In most cases, once we got it we realized that we never really wanted it to begin with and it joined all the other forgotten toys in a pile. Blogging is exactly like that. Everyone wants one because they see others doing it but here’s the truth: blogging is a lot of work; it takes a considerable amount of planning and time to write and execute with goals in mind. Now, this is not to say that if you want to stick to it and totally knocked the socks off your competitors blog that you couldn’t, just know that it will require elbow grease!

How do you decide?

#1 Do you have an objective? (How will this support your overall business objectives?)

#2 Do you have the time & resources? (Remember, research & writing doesn’t happen on its own!)

#3 Are you creative? (Or can you at least tap into someone else’s creativity?)

#4 Are you prepared for the long-haul? (It may be a while before you see results.)

#5 Are you ready to promote the heck out of it? (Even with marvellous SEO, you’ll still need to attract an audience & keep them coming back!)

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Kat Macaulay, BA ADdPR BnC
Kat Macaulay, BA ADdPR BnC
Kat Macaulay is a Marketing Strategist, Writer + Speaker known for her no-nonsense approach to pretty much everything. Using data insights, she helps organizations market more effectively to get results that matter. She's also a high-scoring instructor at Mount Royal University, where she teaches Social Media Analytics and Google Analytics + Marketing Measurement. She holds certifications from Google, as well as Facebook and is currently working toward a specialization in Marketing Analytics and a certificate in Data Science from IBM. When she’s not busy juggling kids, volunteering + work, she’s busy planning her retirement to Cape Breton.