“Kat: do we have to engage on social media?”
If you’ve ever wondered whether you can set up social sites for your company and then just leave them, you’re not alone. This is a question that comes up more often than not (to be completely honest.)
Here’s the thing: the purpose of social media is to be social. It’s a form of two-way conversation that has never been available to companies & businesses before (up until now it’s been one-way broadcast via advertising, traditional marketing etc.) For companies, it’s a chance to engage and learn from clients, customers and the online community. It’s an opportunity to learn valuable insights, for example: the painpoints your clients may be having with your product or service. Being active on social means you have your finger on the pulse for things that are important to ‘your people’.
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