Kat Macaulay, BA ADdPR BnC

“Concentrate all your thoughts upon the work in hand. The Sun's rays do not burn until brought to a focus.” - Alexander Graham Bell

Have A Marketing Question? Send It Over!
November 29, 2019

What Is Social Media Analytics? [For Beginners]

“What in the hell is social media analytics?” is how I picture my grandma Mimi asking me “what it is” I do over a cuppa.    […]
May 4, 2019

Want to get started with visual storytelling? Here are some tips for your business

Thanks to Mariah for taking time to discuss visual storytelling using video with us on #SMQ-  Social Media Questions (with Kat) TweetShare5SharePin5 Shares
March 27, 2019

How to use storytelling in your business to generate better brand awareness and connection to your audience

Marketing your business can feel icky. (Unless you’re the Kardashians and in that case, it comes naturally.) But seriously, I understand – it can feel unnatural […]
March 11, 2019

Branding For Businesses In The Age of Digital Marketing and Social Media

How does branding work in digital marketing and social media? How do you stay on-brand? What happens when you go off-brand? How should businesses stay on-brand, […]
February 6, 2019

2019 Marketing Trends: Amazon Alexa Custom Skills and Flash Briefings

Are you struggling to be heard among the noise online? It’s your turn to get out in front using voice marketing via Alexa Flash Briefings. According […]
January 31, 2019

How Marketing Technology Will Transform in 2019 And How Your Business Can Keep Up!

October 31, 2018

How financial advisors can leverage social media and digital marketing in a regulated industry

October 31, 2018

Why do most businesses fail at social media and digital marketing?

Most businesses fail at social media and digital marketing because they don’t have a plan. In Alberta, less than 50% of businesses are leveraging social media. […]
October 18, 2018

How to actually put social media to work for your business

There’s no shortage of content focused on social media for business. But what we’ve found is that a lot of it doesn’t actually tell you how to […]