“Concentrate all your thoughts upon the work in hand. The Sun's rays do not burn until brought to a focus.” - Alexander Graham Bell

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August 4, 2020

Which social media metrics are most important to your business?

3 Facebook Metrics To Watch There are thousands of social media metrics to consider when you begin to analyze the effectiveness of your social media marketing […]
January 21, 2020

How Businesses Get The Most Value From Externally Managed Social Media Marketing Campaigns

If you’ve hired an agency or freelancer to manage social media or digital marketing for your business, this post may save you time, money and disappointment. […]
January 13, 2020

Social Media Works For Our Business – Why Should We Waste Time Analyzing Our Channels?

Nothing brings me greater joy than hearing Alberta business owners share their social media success stories. So as I prepare for a new year of client […]
November 29, 2019

What Is Social Media Analytics? [For Beginners]

“What in the hell is social media analytics?” is how I picture my grandma Mimi asking me “what it is” I do over a cuppa.    […]
May 4, 2019

Want to get started with visual storytelling? Here are some tips for your business

Thanks to Mariah for taking time to discuss visual storytelling using video with us on #SMQ-  Social Media Questions (with Kat) TweetShare5SharePin5 Shares
March 27, 2019

How to use storytelling in your business to generate better brand awareness and connection to your audience

Marketing your business can feel icky. (Unless you’re the Kardashians and in that case, it comes naturally.) But seriously, I understand – it can feel unnatural […]
March 11, 2019

Branding For Businesses In The Age of Digital Marketing and Social Media

How does branding work in digital marketing and social media? How do you stay on-brand? What happens when you go off-brand? How should businesses stay on-brand, […]
February 6, 2019

2019 Marketing Trends: Amazon Alexa Custom Skills and Flash Briefings

Are you struggling to be heard among the noise online? It’s your turn to get out in front using voice marketing via Alexa Flash Briefings. According […]
January 31, 2019

How Marketing Technology Will Transform in 2019 And How Your Business Can Keep Up!