Alberta Marketing Consultant
As an early adopter of social media, Kat Macaulay is a ‘pioneer’ of the new rules of marketing and public relations.
She’s best known for her no-nonsense, no bull$h1t approach to marketing, helping organizations navigate and leverage social media + digital marketing to get results that matter.
Kat holds certifications from Google, as well as Facebook and is currently working toward both a masters in Digital Marketing and a specialization in Marketing Analytics. Her desire to stay on top of industry changes and trends, as well as continued education, sets her apart from others in the field.
With experience in government, not-for-profit and corporate, she’s worked with some of the worlds largest brands and has counselled dozens of senior leaders. She’s designed and developed marketing programs that help organizations grow their visibility, amplify their message and increase bottom lines. A passionate teacher, Kat also teaches Social Media Analytics at Mount Royal University, as well as Social Media at SAIT (Southern Alberta Institute of Technology).
Kat hosts the Facebook Live show, “Social Media Questions with Kat” where she interviews experts in the fields of marketing and communication, and addresses industry questions for other marketers, businesses and entrepreneurs.
Kat is a passionate volunteer. She currently sits on the board of her local community association, is co-chair of the Ovarian Cancer Canada ‘Walk of Hope’ in Calgary and Sub Chair at Calgary Stampede (on LOA).
When she’s not busy helping others, she’s busy planning her retirement to Cape Breton.
“Kat is always the first one in and last one out on a project. She has a great ability to see the strategy behind an action. Every time I’ve had the pleasure to work with her, she is always insightful and brings a creative approach to any role. Proactive, strategic, creative and fun to work with.”