TAKCAM: Your Local Alberta Resource For Everything Social Media and Digital Marketing
Why We Do What We Do
Let’s be real, most marketers are full of sh!t. When we started TAKCAM it was because Kat was tired of the BS and knew there was a better way to help businesses market themselves better. Over the last seven years, we’ve become known as the #HonestToFrig, no-nonsense marketing company that’s focused on connecting the dots between marketing and business outcomes. We look out for our clients, their reputations, as well as their pocketbooks. There’s nothing more satisfying than having a client come back a few months down the road after working with us to proclaim: “Holy s*%t !! This stuff really works!” We love working with those who think outside of the box, test their comfort zones and take chances on new ways to communicate and grow brand awareness!
What Services Does TAKCAM Offer?
We offer custom packages based on where you’re at and where you want to go. We also support you based on how hands-on or hands-off you are. Our clients most commonly come to us for Social + Digital Marketing Launch, Marketing Analysis + Optimization, as well as one-on-one training and coaching.
What Does TAKCAM Do Differently?
We look at your marketing from a high-level. Then using as much data as you have available (sales, marketing, social media, web, customer) we give you guidance based on your business goals and objectives. This common thread is woven throughout every aspect of our services from training to management – we start with your goals first.
Never one to shy away from a good challenge, Kat Macaulay founded TAKCAM in 2011 (just two years after leaving Cape Breton for Calgary.)
At TAKCAM, we’re passionate and driven to help organizations small and large carve out their own influence online. Through training, coaching and management, we can help you navigate and leverage social media and digital marketing in ways that matter.
Kat Macaulay | Chief Marketing Officer | TAKCAM
As an early adopter of social media, Kat Macaulay is a ‘pioneer’ of the new rules of marketing and public relations.
Kat is best known for her no-nonsense approach to marketing and her drive to help organizations navigate and leverage social media + digital marketing to get results that matter.
She holds certifications from Google, as well as Facebook and is currently working toward a specialization in Marketing Analytics. Her desire to stay on top of industry changes and trends, as well as continued education, sets her apart from others in the field.
With experience in government, not-for-profit and corporate, she’s worked with some of the worlds largest brands and has counselled dozens of senior leaders. She’s designed and developed marketing programs that help organizations grow their visibility, amplify their message and increase bottom lines.
A passionate teacher, Kat also teaches Social Media Analytics and Google Analytics at Mount Royal University, as well as Social Media at SAIT (Southern Alberta Institute of Technology).
Kat hosts the Facebook Live show, “#SMQ: Social Media Questions with Kat” where she interviews experts in the fields of marketing and communication, and addresses industry questions for other marketers, businesses and entrepreneurs.
Kat is a passionate volunteer. She currently sits on the board of her local community association, is co-chair of the Ovarian Cancer Canada ‘Walk of Hope’ in Calgary, Facebook Community Manager for TEDxYYC and Sub Chair at Calgary Stampede (on LOA).
When she’s not busy helping others, she’s busy planning her retirement to Cape Breton.