We help businesses navigate and leverage social media + digital marketing to get results they care about.
F.A.Q: Social Media + Digital Marketing for Business
Does every business need to use social media and digital marketing?
Many businesses have a limited presence online and do just fine. With that said, if you want the most efficient and effective methods of communications and marketing, you’ll want to take an integrated approach. That means leveraging all the tools and tactics available online so you spend your time and resources on the stuff that gets you more consistent results, faster.
How much should my business spend on marketing?
It’s common to hear the recommendation of 5-10% of your gross revenue should be earmarked for marketing.
Where will we get the most return on marketing spend for our business?
What we’re seeing in medium sized business is that they allocate the above mentioned budget, but have no idea where to spend it. Traditionally, it was common to spread marketing budgets across traditional methods such as T.V., newspaper, magazine or radio. In fact, I’ve spoken to medium-sized business owners who spend nearly $2k a month for ads on a major TV network (*not including the price to actually develop the commercial.) However, they had no idea whether it brought in new business or even created meaningful brand awareness. The amazing thing about social and digital marketing is that we know what’s working (or not) because we get information in real time (instead of blowing our entire budget blindly and all at once.)
We’re so comfortable with traditional methods of reaching people that we don’t consider whether it’s still effective or not. With social media and digital marketing you actually have access to data and insights that can help you make better decisions with advertising dollars. Beyond being an additional way to generate ‘word-of-mouth’ buzz about your business, it’s a proven way for businesses to reach people they otherwise wouldn’t be able to and on a scale that wasn’t possible before. Using sites like Facebook, you can drill down to your ideal client type and focus on getting information to them using the right information at the right time (which is much more efficient than putting a blanket ad in a publication and hoping the right people see it!)
Our Most Popular Services
Social + Digital Program Development + Launch
For business owners who feel overwhelmed and unsure of where to start with marketing. We can help get you going with our Social Media + Digital Marketing Launch Program. We set everything up, get you trained and help you launch confidently.
Social + Digital Analysis and Optimization
For business owners who already have social media and digital marketing running (Facebook, pay per click, social media marketing, search engine optimization, content marketing.) We look at everything you’re doing, and help you identify what’s working and what’s wasting resources.
Social Media + Digital Marketing Training
For business owners who are hands-on but need guidance to take it to their social media and digital marketing to the next level. With more than 12 years of knowledge in this field, we cut out the time and frustration of learning this stuff on your own.
Why work with TAKCAM?
Reach Clients + Prospects More Efficiently.
Get results that matter to your business!
Communicate And Engage Smarter.
“When we hired Kat we knew our online presence was lacking on many levels. What we did know was how much opportunity there was for us out there if we really took control. Kat has introduced us to the power of social media. We are using Kat’s tools and training to grow our business, assist our clients and communicate in a real time manner that we never imagined we could. Kat has a passion for what she does and a natural ability to teach us.” A. Lillies, VP Sales
I had the pleasure of working with Kat and the Rogers team earlier this year. Within my current role at LinkedIn, I help financial services teams better understand social media and how to leverage our platform to drive results. Out of the hundreds of industry leaders that I've met, Kat is one of the few early adopters that truly understand the value and necessity of leveraging social media. She’s extremely knowledgeable and passionate about social selling, and I highly recommend her as a thought leader and driver of innovation in the insurance industry.
I was very fortunate to participate in some of Kat's facilitated sessions around social media usage and guidelines. I very quickly saw how it all ties back into the communication strategy and reputation of an organization and the far-reaching impact of it's use, or misuse. I found her sessions eye-opening on multiple levels; as a user, consumer, employee and HR professional. Kat's organized approach to delivery offers impactful relevant learning to individual employees and businesses alike. She has a no nonsense, practical approach that I can really get behind as an HR practitioner. Businesses and individuals alike need a trusted resource like Kat to help them formulate a strategy that aligns with their brand or objectives. I highly recommend (and personally) align with her vision and approach as a professional. The influence and impact of social media and communication is far too important to approach without a carefully considered and well carried out strategy, and as either an individual or an organization, Kat is definitely someone you want on your side to help build and execute yours.
Kat is always the first one in and last one out on a project. She has a great ability to see the strategy behind an action. Every time I’ve had the pleasure to work with her, she is always insightful and brings a creative approach to any role. Proactive, strategic, creative and fun to work with.
When we hired Kat we knew our online presence was lacking on many levels. What we did know was how much opportunity there was for us out there if we really took control. Kat has introduced us to the power of social media. We are using Kat's tools and training to grow our business, assist our clients and communicate in a real time manner that we never imagined we could. Kat has a passion for what she does and a natural ability to teach us.
I had the pleasure of working with Kat on several L&D initiatives and I learned quickly she takes a keen interest in understanding the projects she is a part of. What I like most about her work is her ability to be so versatile! She's able to see things from different angles and put things into perspective for others. That's an admirable trait in a professional! I would highly recommend Kat!
Kat is amazing when it comes to all dealings in Social Media. I pick her brain all the time on how to best deal with LinkedIn and she is brilliant. Kat's skills, training and patience is fantastic.
Kat has introduced me to a whole new aspect of Social Media. Her insights and experience in making Social Media work for businesses has been invaluable. As change is ongoing and inevitable, we must always look for ways to innovate and adapt, or be left behind. Kat brings a fresh approach to communications and sales.
In addition to her engaging and gregarious presence, Kat is very driven when it comes to developing and sharing her keen expertise in social media and communications. It is an inspiration to work alongside someone who is so passionate about their work.
I had the pleasure of attending a Social Media session facilitated by Kat. She was extremely knowledgeable, gave clear direction and made the lesson fun. Kat was also diligent with her follow-up, ensuring my fellow participant's success after following the session. Thanks Kat!
Kat possesses a strong knowledge of communications, specifically electronic bases, and has great skill at being able to pass that knowledge on to those of us learning the technical aspect of LinkedIn, Twitter and Facebook.
Kat is excellent at brand management and social media presence development. She does this by ensuring consistent and timely content is continuously updated, which helps drive an organic stream of traffic to our website and social media page. This has really helped us improve our search engine ranking and the business generated from our website!
Kat worked on several social media projects for me at Sharp Insurance. Sharp is a sister company to Rogers Insurance. Her work ethic is outstanding. She pays attention to details and takes her work very seriously and with a lot of pride. Our social media efforts greatly improved and Kat was eager to try to new ideas and strategies to improve our results. I would highly recommend Kat for the work she does.