We help businesses navigate and leverage social media + digital marketing to get results they care about.
Why use social media and digital marketing for business?
Depending on the size of your business, you may be wondering if you really need to integrate social and digital into your marketing. The answer is that no matter the size, social and digital is a must if you’re looking for the most efficient and effective communications and marketing.
How much do you spend on current marketing?
It’s not uncommon to throw a couple hundred (even thousands) of dollars at traditional advertising like T.V., newspaper, magazine or radio, without thinking twice about it. I spoke to one business owner recently who spent nearly $2k a month for ads on a major network (not including the price to actually develop the commercial.) However, they had no idea whether it brought in new business or even created meaningful brand awareness.
The problem is that we’re so comfortable with traditional methods of reaching people that we don’t consider whether it’s still effective or not. With social media and digital marketing you actually have access to data and insights that can help you make better decisions with advertising dollars. Beyond being an additional way to generate ‘word-of-mouth’ buzz about your business, it’s a proven way for businesses to reach people they otherwise wouldn’t be able to and on a scale that wasn’t possible before. Using sites like Facebook, you can drill down to your ideal client type and focus on getting information to them using the right information at the right time (which is much more efficient than putting a blanket ad in a publication and hoping the right people see it!)
Our Most Popular Services
Social + Digital Program Development + Launch
If you’re feeling overwhelmed and you’re not sure where to start, we can get you going with our Social Media Launch Program.
- Marketing plan based on your business goals and objectives.
- Social Media + Web Audit, Competitor Analysis and SWOT
- Social Media Channel Set Up
- Help with brand assets and content developement*
- Social Channel, Web + Digital Optimization
- Online Community Management For One Month After Launch (but we won’t hand things over until you’re ready!)
- Tool and app set up that will make social media and digital marketing management a lot easier once you take things over!
- We promise you will love this stuff by the time we’re done! 😉
Social + Digital Analysis and Optimization
If you’re already set up on social media and running a digital marketing program (pay per click, social media marketing, search engine optimization, content marketing) through a comprehensive report, we can help you identify what’s working and what’s wasting your resources.
- Initial Audit (ensure GA code and pixels are set up)
- Custom Report and Goal Set Up in GA
- We review your website analytics, as well as social channel analytics and PPC
- We advise you on how to improve, based on your business objectives
- We create a monthly report that provides actionable recommendations (that you will understand.)
- One-On-One Meeting to go review recommendations and improvements
Social + Digital Training
Believe it or not, setting up a social channel and digital marketing accounts is literally the easiest part. Figuring out what to do next can be overwhelming and frustrating. Training can help you get going faster!
- We offer hands-on, one-on-one training on all major platforms (Facebook, LinkedIn, Twitter, YouTube, Instagram) so you can master key platforms faster
- We also offer specialized training sessions geared toward industries and company function (e.g.: Employee Social Media Training For HR)
- Sessions are custom and paced for your knowledge
- Discover Best Practices, Tools + Resources
- Learn What To Measure and How To Tell If It’s Working
- Available in-person or virtually
Why work with TAKCAM?
“When we hired Kat we knew our online presence was lacking on many levels. What we did know was how much opportunity there was for us out there if we really took control. Kat has introduced us to the power of social media. We are using Kat’s tools and training to grow our business, assist our clients and communicate in a real time manner that we never imagined we could. Kat has a passion for what she does and a natural ability to teach us.” A. Lillies, VP Sales
Reach Clients + Prospects More Efficiently.
Social Media and Digital Marketing can help you reach your audience faster than print, television and radio ads. With two-way communication, it gives us the opportunity to build relationships with our key audience and engage them in a meaningful way.
Do you want to learn insights? Build community? Launch or beta test a product? Generate leads? Attract attention and publicity? Dollar-for-dollar, social media and digital marketing is one of the most efficient and effective places to spend your marketing budget. Why? As soon as we realize that something isn’t working (such as a Facebook ad) we can change it immediately – when was the last time you could do that with a newspaper ad?
Get results that matter to your business!
For a hot second there, businesses were focused on vanity.
They were worried about things like how many fans or followers they had, or how many hits on their website. But these things don’t indicate the success of a marketing program. The most revolutionary thing about online marketing is that we can track how our marketing is performing and change things on the fly. This allows us to get the best results the resources we have.
When you put a proper plan in place you can achieve meaningful business results.
Inspire brand advocacy!
We know our employees are online; they can be our greatest asset or greatest liability.
At any time, we can find our organizations at the centre of a viral social media storm. One review, tweet, video or post can have a lasting effect on our reputations and bottom lines. But we know that when employees and customers are positively engaged, they’re more likely to tell others about us. When you set your employees up for success with proper guidelines and training, you can achieve amazing results.
Learn how to inspire, motivate and leverage advocates internally and externally to share your message!
I had the pleasure of working with Kat and the Rogers team earlier this year. Within my current role at LinkedIn, I help financial services teams better understand social media and how to leverage our platform to drive results. Out of the hundreds of industry leaders that I've met, Kat is one of the few early adopters that truly understand the value and necessity of leveraging social media. She’s extremely knowledgeable and passionate about social selling, and I highly recommend her as a thought leader and driver of innovation in the insurance industry.
I was very fortunate to participate in some of Kat's facilitated sessions around social media usage and guidelines. I very quickly saw how it all ties back into the communication strategy and reputation of an organization and the far-reaching impact of it's use, or misuse. I found her sessions eye-opening on multiple levels; as a user, consumer, employee and HR professional. Kat's organized approach to delivery offers impactful relevant learning to individual employees and businesses alike. She has a no nonsense, practical approach that I can really get behind as an HR practitioner. Businesses and individuals alike need a trusted resource like Kat to help them formulate a strategy that aligns with their brand or objectives. I highly recommend (and personally) align with her vision and approach as a professional. The influence and impact of social media and communication is far too important to approach without a carefully considered and well carried out strategy, and as either an individual or an organization, Kat is definitely someone you want on your side to help build and execute yours.
Kat is always the first one in and last one out on a project. She has a great ability to see the strategy behind an action. Every time I’ve had the pleasure to work with her, she is always insightful and brings a creative approach to any role. Proactive, strategic, creative and fun to work with.
When we hired Kat we knew our online presence was lacking on many levels. What we did know was how much opportunity there was for us out there if we really took control. Kat has introduced us to the power of social media. We are using Kat's tools and training to grow our business, assist our clients and communicate in a real time manner that we never imagined we could. Kat has a passion for what she does and a natural ability to teach us.
I had the pleasure of working with Kat on several L&D initiatives and I learned quickly she takes a keen interest in understanding the projects she is a part of. What I like most about her work is her ability to be so versatile! She's able to see things from different angles and put things into perspective for others. That's an admirable trait in a professional! I would highly recommend Kat!
Kat is amazing when it comes to all dealings in Social Media. I pick her brain all the time on how to best deal with LinkedIn and she is brilliant. Kat's skills, training and patience is fantastic.
Kat has introduced me to a whole new aspect of Social Media. Her insights and experience in making Social Media work for businesses has been invaluable. As change is ongoing and inevitable, we must always look for ways to innovate and adapt, or be left behind. Kat brings a fresh approach to communications and sales.
In addition to her engaging and gregarious presence, Kat is very driven when it comes to developing and sharing her keen expertise in social media and communications. It is an inspiration to work alongside someone who is so passionate about their work.
I had the pleasure of attending a Social Media session facilitated by Kat. She was extremely knowledgeable, gave clear direction and made the lesson fun. Kat was also diligent with her follow-up, ensuring my fellow participant's success after following the session. Thanks Kat!
Kat possesses a strong knowledge of communications, specifically electronic bases, and has great skill at being able to pass that knowledge on to those of us learning the technical aspect of LinkedIn, Twitter and Facebook.
Kat is excellent at brand management and social media presence development. She does this by ensuring consistent and timely content is continuously updated, which helps drive an organic stream of traffic to our website and social media page. This has really helped us improve our search engine ranking and the business generated from our website!
Kat worked on several social media projects for me at Sharp Insurance. Sharp is a sister company to Rogers Insurance. Her work ethic is outstanding. She pays attention to details and takes her work very seriously and with a lot of pride. Our social media efforts greatly improved and Kat was eager to try to new ideas and strategies to improve our results. I would highly recommend Kat for the work she does.