We help businesses navigate and leverage social media + digital marketing to get results they care about.
Learn bite-size actionable marketing ideas that you can implement in your own business. Join Kat over on the TAKCAM Facebook page every Wednesday at 10am MST when she goes live with Social Media Questions (#SMQ)
F.A.Q: Social Media + Digital Marketing for Business
Does every business need social media and digital marketing?
Many businesses have a limited presence online and do just fine. However, this method of communicating with clients and prospective clients has been proven to be both efficient and effective.
How much should my business spend on marketing?
We typically recommend that a business allocate 5-10% of your gross revenue toward marketing. The important thing is to spend the time and resources you have on getting results that matter, whether that’s awareness, leads or positive reviews.
Where should we start?
The first place to start is to think about your goals. What are you trying to accomplish? Next, audit. This is when you take a look at what you’re doing (is it working?) what are your competitors doing? (is it working?) What kind of resources do you have? Is this something you can take on internally? Or do you need outside help? (Hint: we’re always happy to help get you going!) Finally, you’ll put a plan in place. We recommend that you take baby steps. Social + Digital has a lot of moving parts and it can be overwhelming. In our experience, when businesses who overload burn out and quit too soon. But when they start small, gain momentum, they tend to have greater success.
Why work with TAKCAM?
Become And Stay Top Of Mind.
Communicate And Engage Smarter.
Get Results That Matter.
“When we hired Kat we knew our online presence was lacking on many levels. What we did know was how much opportunity there was for us out there if we really took control. Kat has introduced us to the power of social media. We are using Kat’s tools and training to grow our business, assist our clients and communicate in a real time manner that we never imagined we could. Kat has a passion for what she does and a natural ability to teach us.”
I had the pleasure of working with Kat and the Rogers team earlier this year. Within my current role at LinkedIn, I help financial services teams better understand social media and how to leverage our platform to drive results. Out of the hundreds of industry leaders that I've met, Kat is one of the few early adopters that truly understand the value and necessity of leveraging social media. She’s extremely knowledgeable and passionate about social selling, and I highly recommend her as a thought leader and driver of innovation in the insurance industry.
I was very fortunate to participate in some of Kat's facilitated sessions around social media usage and guidelines. I very quickly saw how it all ties back into the communication strategy and reputation of an organization and the far-reaching impact of it's use, or misuse. I found her sessions eye-opening on multiple levels; as a user, consumer, employee and HR professional. Kat's organized approach to delivery offers impactful relevant learning to individual employees and businesses alike. She has a no nonsense, practical approach that I can really get behind as an HR practitioner. Businesses and individuals alike need a trusted resource like Kat to help them formulate a strategy that aligns with their brand or objectives. I highly recommend (and personally) align with her vision and approach as a professional. The influence and impact of social media and communication is far too important to approach without a carefully considered and well carried out strategy, and as either an individual or an organization, Kat is definitely someone you want on your side to help build and execute yours.
Kat is always the first one in and last one out on a project. She has a great ability to see the strategy behind an action. Every time I’ve had the pleasure to work with her, she is always insightful and brings a creative approach to any role. Proactive, strategic, creative and fun to work with.
When we hired Kat we knew our online presence was lacking on many levels. What we did know was how much opportunity there was for us out there if we really took control. Kat has introduced us to the power of social media. We are using Kat's tools and training to grow our business, assist our clients and communicate in a real time manner that we never imagined we could. Kat has a passion for what she does and a natural ability to teach us.
I had the pleasure of working with Kat on several L&D initiatives and I learned quickly she takes a keen interest in understanding the projects she is a part of. What I like most about her work is her ability to be so versatile! She's able to see things from different angles and put things into perspective for others. That's an admirable trait in a professional! I would highly recommend Kat!
Kat is amazing when it comes to all dealings in Social Media. I pick her brain all the time on how to best deal with LinkedIn and she is brilliant. Kat's skills, training and patience is fantastic.
Kat has introduced me to a whole new aspect of Social Media. Her insights and experience in making Social Media work for businesses has been invaluable. As change is ongoing and inevitable, we must always look for ways to innovate and adapt, or be left behind. Kat brings a fresh approach to communications and sales.
In addition to her engaging and gregarious presence, Kat is very driven when it comes to developing and sharing her keen expertise in social media and communications. It is an inspiration to work alongside someone who is so passionate about their work.
I had the pleasure of attending a Social Media session facilitated by Kat. She was extremely knowledgeable, gave clear direction and made the lesson fun. Kat was also diligent with her follow-up, ensuring my fellow participant's success after following the session. Thanks Kat!
Kat possesses a strong knowledge of communications, specifically electronic bases, and has great skill at being able to pass that knowledge on to those of us learning the technical aspect of LinkedIn, Twitter and Facebook.
Kat is excellent at brand management and social media presence development. She does this by ensuring consistent and timely content is continuously updated, which helps drive an organic stream of traffic to our website and social media page. This has really helped us improve our search engine ranking and the business generated from our website!
Kat worked on several social media projects for me at Sharp Insurance. Sharp is a sister company to Rogers Insurance. Her work ethic is outstanding. She pays attention to details and takes her work very seriously and with a lot of pride. Our social media efforts greatly improved and Kat was eager to try to new ideas and strategies to improve our results. I would highly recommend Kat for the work she does.