Social Media Marketing is using Social Media to communicate with your customers & potential customers. Social Media makes it so that you can reach the right people at the right time without having to waste time, money & resources like we did years ago.
Social Media gives businesses the opportunity to listen, learn, engage & ultimately, be social. Ten years ago, the idea of reaching hundreds-of-thousands of people via print, broadcast, radio would cost a business thousands of dollars (not in the budget for most!)
Now with Social Media, the playing field is somewhat levelled. Businesses that couldn’t afford radio spots can now get the word out via Podcasts. Organizations that couldn’t afford TV promotion, can create their own YouTube shows. With creativity and an audience waiting to be entertained, the ball is in your court.