IN THE NEWS
Humanize your brand the Snapchat way
The insurance industry’s reputation could be improved by using Snapchat to engage and humanize their stories, says marketer Kat Macauley. It’s a fundamental truth that humans are behind the decisions made in companies, and the adage goes that we do business we people we know, like, and trust. One means of humanizing your brand? Snapchat.
Social media is new rule in insurer catastrophe response
When a catastrophic incident occurs, the sharing of vital information in real time is of utmost importance – especially for insurers, who are often on the front lines of support. Social media has become one of the most effective methods for connecting policyholders with their insurers in times of need, and carriers and brokers are wise to have an official strategy in place.
“You have to balance premium discounts with the fact that the company owns your data, your profile,” says Kat Macaulay, a digital communications specialist with Rogers Insurance. “What will happen with that data? Could it be sold? That is what consumers need to be aware of when we have this data gathering. Who owns the data, and will my privacy be protected?”