When I consult with business owners, many feel they’ve been pressured into social media by kids, grandkids or those young kids who work for them. And even though those “kids” aren’t necessarily wrong, we need to make sure that businesses have plans in place for social media.
Social media can be a total time & money suck.
No matter which end of the spectrum you fall, your social media consultant should provide you with a list of exactly what’s included in their packages, but also reporting. There are too many social media ‘experts’ out there who don’t believe in metrics. The number one goal of social media should be engagement and being social, but we all know that businesses can’t be paid in likes, shares or retweets. That’s why your second goal should support business goals and why putting reports in place can help us evaluate how the program is doing month-over-month and make changes to the program where necessary.