WHAT IS DIGITAL MARKETING?
It’s a type of targeted marketing that’s both interactive & measurable. Have you ever thought it was a coincidence that the same products or services you were just Googling popped up on Facebook? It’s not. When you promote your business online through targeting, you can reach the right people, at the right time, with the right information to convert more warm leads into business.
By using segmentation, you can better target the right customers & clients. How? Segmentation provides actionable insights. When you look at how people come to your website & what they do while they’re there you can develop better ways to communicate to them. It gives you the necessary intel to revise strategies to attract the right prospects who have a higher likelihood of turning into new business.
Remarketing allows you to show ads to people who have just visited your website. According to research, most people will abandon shopping carts 65% of the time. This leaves an opportunity to reconnect with them on other social media sites, mobile apps and search engines. By putting ads in front of them, your business shows up at times when they’re most likely to make a purchase. And it gives your business increased visibility.
This is really where rubber meets the road. Implementing a digital marketing program and then walking away isn’t enough. In order to get the most out of your program, you need to also implement a data strategy. What will you do with all of the information you’re capturing? By using analytics, we can learn insights & make better marketing decisions so you can reach those goals and targets.